culture diversity - 1404 Words

Individual Final Assignment- What information about diversity in the United States has helped you better understand or relate to others in ways that you may not have in the past? Have you learned something new about your own racial, ethnic, or cultural history? Trends in immigration will continue to shape the demographics of the United States. What will the U.S. population look like in the year 2050? Why do you think so? What challenges does the United States face due to the diversity of its people? What are the benefits of such a diverse society? How can we foster a climate of acceptance and cultural pluralism in the United States? In what ways do the media perpetuate stereotyping and prejudice? Provide examples to support your†¦show more content†¦According to the United States Census Bureau projections the portions of the resident of the United States who are white and non-Hispanic will decrease significantly by the year 2015. The minority status is not about numbers ther e is no denying that the White American majority is diminishing in size relatively to the growing diversity of racial and ethnic groups. Over the next couple of decades the United States population is expected to increase rapidly in its older population and a large increase in racial and ethnic diversity. Although the expected increase in the population the white population is expected to decrease due to the diversity and the increase in multiracial identity groups. Diversity comes in all forms. In today’s workplace technology is rapidly growing and experiencing rapid changing the ways of living. Businesses are working on an international level dealing with different race, religion, ethnics, age and gender. It is important the company owners to understand the true meaning of diversity when managing an increasingly growing diverse group of people. Simple misunderstandings can arise from basic cultural differences, communication style, or work attitudes. These misunderstanding s can create challenges. Gender communication issues can range from communication styles and perception, opportunities and can even cause sexual harassment. Racism is the belief that these inherited characteristics can affect theShow MoreRelatedMicron Technology s Diversity Culture1319 Words   |  6 PagesMicron Technology’s diversity culture is great, but it only exists in Manassas, Virginia. This case study is based on Micron’s Fab 6 location and how the other Fabs can implement some of the same programs and initiatives to achieve diversity at all the Micron locations. In 1978, Micron Technology, Inc. was founded in Boise, Idaho. Micron is the global leader in the semiconductor industry with more than 30,000 team members working in twenty countries. â€Å"For more than 35 years, Micron has dedicatedRead MoreThe Culture Diversity Theory For Nursing Essay1483 Words   |  6 Pages The Culture diversity theory Providing culturally competent nursing care begins with having basic principle knowledge and effective training us a nursing student. Madeleine Leininger’s Theory of Culture Care Diversity and Universality defines nursing as a learned scientific and humanistic profession that focuses on patient care, experiences and creative thinking relevant to nursing and health care system. As nurse student in today’s society you will come in contact with a lot of cultural differencesRead MoreDiversity Of Culture And Human Relations850 Words   |  4 PagesAfter this course, my perception of diversity of culture and human relations is significantly changed. Even though I thought I knew about diversity, I realized that I did not know so much about it. I learned the positive perception of diversity of culture and our relationship with others in everyday life. As a professional educator, I would like to promote the understanding of diversity in culture and uniqueness of individual for children, parents, and co-worker in my work place and in my futureRead MoreDiversity, Culture, Gender, And Race Essay1103 Words   |  5 PagesWhat does diversity, culture, gender, and race all have in common with one another? These are all names of labels. In the TED podcast, â€Å"Beyond Tolerance† Arthur Brooks, Verna Myers, and Aziz Abu Sarah introduce the main problem between all of these labels. The common problem between these labels is diversity. Society has this mindset of what everyone should be like and if stepped out of that perspective, that person will be looked down upon. This in turn creates diversity. In The Gender Knot, AllanRead MoreCultural Diversity, Language, And Culture1802 Words   |  8 Pagesstages of diversity in Europe, in particular in Germany, altering societies in fundamental ways and challenging the idea of national identity that is closely held by the host nation. Furthermore, the vast majority of the publics are in great fear, that the shar ed values and norms that ties communities together will be enfeebled permanently if migrants do not adapt to the host country’s culture, language and its identity. In this particular essay, it would critically examine cultural diversity and theRead MoreLegal Implications Of Culture, Workforce Diversity And Diversity Management Essay969 Words   |  4 PagesLegal Implications of Culture, Workforce Diversity and Diversity Management in a Global Environment Lindiwe Musekiwa Walden University Introduction Organizations, the world over, are embracing innovation in order to stay competitive by putting into action organizational management that includes, among others, culture, workforce diversity, and diversity management (Marsella, 2009). Although not much has been written about the interconnection of managing diversity (cultural, and workforceRead MoreDiversity, Diversity And Culture Is The Most Important Strategy That Needs Be Address?1179 Words   |  5 PagesIn international business the topics of diversity and culture is one the most important strategy that needs be address. Making the decision to outsource for profit gain will not necessarily happen if preparation of cultural change is not in place first. What is values and a norms in a company’s country may be offensive to other social groups of people. For example, in Germany lack of attention to diversity and culture had a serious impacts on Walmart’s position. It build frustrations to both theRead MoreThe Effec ts Of Culture On Diversity Management Essay1393 Words   |  6 PagesINTRODUCTION This chapter outlines the effects of culture on diversity management in organizations in Kenya. Secondly, it highlights the literature related factors that affect culture and in turn diversity management in organizations in Kenya such as technology, level of skilled workers, policies enforced by organizations in Kenya, and the level of resources available to them. The chapter also analysed literature related to other aspects that effect diversity management in organizations in Kenya. 2.2Read MoreWhat Does Culture And Diversity Mean?898 Words   |  4 PagesIndigenous Australian culture. A unique and multicultural community, Australia is therefore dynamic, diverse and constantly growing. This means that our schools are also dynamic, complex and culturally diverse. Students attending schools in Australia will come from diverse cultural backgrounds and will consequently have diverse needs. Using critical theory and post-colonialism, this paper will focus upon how teachers’ intercultural sensitivities about difference and diversity (more specifically, culturalRead MoreCultural Diversity : An Understanding Of Multiple Cultures1105 Words   |  5 Pagesunderstanding of multiple cultures. Cultural diversity is the â€Å"plurality of ideas and opinions for behavior to which people are exposed, adding to the texture and complicity of a society.† (Craven, Hirnle, Jensen, n.d., p. 1396) Cultural acceptance and knowledge of diverity does not just begin in th e place of employment, it is also important in the education of nursing as well. Diverse teaching and a diverse set of nursing students is what is needed in order for cultural diversity to be understood and

Red Bull Energy Drink - Free Essay Example

Sample details Pages: 5 Words: 1467 Downloads: 5 Date added: 2017/09/22 Category Advertising Essay Type Argumentative essay Tags: Energy Essay Did you like this example? Redbull Energy Drink Presentation Transcript 1. It Gives You Wiings 2. Contents * Executive Summary * SWOT Analysis * Promotion Opportunity Analysis * Corporate Strategies * Integrated Marketing Communications Management * Media Plan * Evaluation Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. * The brand came into existence in 1984. * The brand came to India in 2003. Although the brand has been keeping a low profile compared to the Cola majors , Red Bull has created a category of energy drinks in the Indian market. 4. Contd. * According to Economic Times ( 30. 05. 08) the energy drink market in India is estimated to be around 100 crores. * The market now has two main players Red Bull and Power Horse. * RB has an assessed market share of 29% of the global market of energy Drinks. * In the U. S. , Red Bull enjoys a 47% share of the energy drink market, and now has a 50% share of the German energy drink market. . SWOT Analysis * Market leadership- Within the energy drinks market Red Bull is the industry leader throughout the world. Marketing Efforts- a lot of promotions and well targeted campaigns and sponsorship e. g. formula 1 helps to expand Red bull brand and increase consumer brand awareness. * Strong , fresh fashionable brand identity. * Strengths 6. Weaknesses * Above-average prices. * Lack of innovation- there are a lot of competitors in the market and they have their own USP which leaves Red Bull behind. Reliant on small product base- The company only markets one branded product, Red Bull Energy Drink (along with a sugar free variety). * Inexperience: is only 6 years old in India. * Lack of patent on RB ‘s recipe means anyone can copy it. 7. Opportunities * Extension of product line- this will help to retain market share. * Hardcore Advertising and Promotions. * Consumer recognition through sponsorshi p of sports events. * New ventures like partnership with Facebook. 8. Threats * Health concerns- tougher rules from government on high caffeine content. Consumer awareness of health and well being- people may start to drink other alternatives as it is associated with healthier life style. * Drinks might not be accepted in the new markets. * Organic energy drinks might steal RB’s market share. 9. Promotion Opportunity Analysis * Competitive Analysis * Opportunity Analysis * Target Market Analysis * Customer Analysis * Market Segmentation Strategy 10. Competitive Analysis 11. Share of Energy Drink Market Red Bull 42. 6 Monster 14. 4 Rockstar 11. 4 Full Throttle 6. 9 Sobe No Fear 5. 4 Amp 3. Sobe Adrenaline Rush 2. 9 Tab Energy 2. 3 Monster XXL 0. 9 Private Label 0. 9 Rip It 0. 8 Sobe Lean 0. 7 BooKoo 0. 5 Sobe Superman 0. 4 Von Dutch 0. 4 12. Real Competition * Redbull’s real competitors are the market leaders of cola companies such as : Pepsi Coca Cola, who have create d their brand leadership since several years in the Indian market. 13. Opportunity Analysis * RB has a niche market is yet to percolate in the mass market. 14. Target Market Analysis * Core target market segments for RB consists of the core age group of 15 to 60. Energy drinks with high sugar levels are more popular among children and women, while energy drinks with strong taste and flavor are more preferred by male consumers. * Recent studies also indicated that 65% of the energy drinks market consists of male consumers. 15. Customer Analysis * Young people are especially open to determined exhaustion and insufficient energy. * More specifically male teenagers people in their 20s, are also most likely to believe in the authenticity of the energy drinks’. * As a result, the majority of energy drinks are developed for and advertised to this younger generation. Appeal to very specialized groups, such as gamers, extreme sports enthusiasts, and the hip-hop crowd. 16. Target Con sumer Demographics Psychographics Usage Behavior Consumption collection Age: 15- 60 Content Image Conscious Influenced Spending Power Youth trends Physically Active Eat Out 25% of Indians 17. Market Segmentation Strategy * RedBull avoided usual methods of marketing, relying more on what is called buzz marketing or word-of-mouth. * Red Bull advertised directly to Generation Y , the so-called millennial: people born after 1981. ‘ Student brand managers who would be used to promote Red Bull on university campuses. These students would be encouraged to throw parties at which cases of Red Bull would be distributed. 18. Corporate Strategies * Mission Statement * Our mission is to be the premier marketer and supplier of * RedBull in Asia, Europe and other parts of the globe. We will * achieve this mission by building long-term relationships with the * people who can make it become a reality. * Vision Statement: * People: Be a great place to work where people are inspired to be the be st they can be. Portfolio: Bring to the world a portfolio of quality beverage that anticipate and satisfy peoples desires and needs. * Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. * Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. * Productivity: Be a highly effective, lean and fast-moving organization. 19. Brand Development Strategy * Great Strategy Begins with Great Research. * Once the brand’s core values have been identified, the road towards effective brand proposition development begins. Development of the brand statement- commencing a Brand development strategy. 20. 21. Brand Positioning Strategy * Clear, Engaging, Unique, Relevant to the target audience. * Able to incorporate an element of positive emotional attachment that is better than just quot;good†. * Echoed within business, internally and externally. * Consistent across multiple marketing a dvertising mediums (print, online presence, etc). * Continually toughened within the organization so that employees consistently deliver what is promised. *    Able to adapt to a changing marketplace. 22. Distribution Strategy Intensive distribution aims to provide saturation coverage of the market by using all available outlets such as: * Super markets, * Gyms, * Coffee Houses: Subway, Barista, Costa Coffee, Cafe Coffee Day * In n Out Convenience Stores. * Pizza Outlets. * Media Relations * Use Technology * Monitor the Web * Create Public Awareness 23. Integrated Marketing Communications Management * Sales Promotion: * Must encourage the 1 st purchase of the product in a store. * Make them aware of the product its advantages. 24. IMC Objectives * RedBull’s IMC objective is: Sales Promotions. Create new target markets. * Large display in the Departmental stores. * Bull Hoof stickers on the floors of departmental stores promoting RB. 25. IMC Budget 26. Internet Web site * P romotions through social networking sites such as: facebook, twitter, Hi5. * Also, Ad promos on websites such as NDTV, zoom India. 27. Media * Ad Campaigns on Prime TV channels such as NDTV good times, MTV, Channel V, Zoom, VH1, Star World a few more. 28. Budget * Magazine: * Femina, People, Rolling Stones. * 15k per page * 12 mnths- 180,000 * Newspapers: * HT City Delhi Times 1lac per page * 4 weeks * 12 mnths- 4800000 * Radio: * 10k per mnth * 12 – 120000 * TV: * 5 lacs * 4 weeks * 12 2400000 * Total Expense: 31,80,000 29. 30. Integrated Marketing Communication Methodologies * How do we communicate? How do customers process information? * There are many models theories. * Thorough understanding of the audiences needs, emotions ; * activities is essential to ensure accuracy ; relevance of the * message. 31. Advertising * What target market do you want to reach? * What image do you want to portray? * What product or service do you want to emphasize? How much money can you spend? * When is the right time to advertise? * Red Bull has an aggressive marketing campaign. * Red Bull uses all the available media channels, meaning cinema, TV, radio, press and the internet. * In other words the company focuses on the media through which it reaches its primary target market-young people. * RB allows the consumers to interpret the product ; the moments of use themselves. * Red Bull achieves this by a humorous and witty cartoon campaign, transferring the message that this energy drink helps you to escape by `giving you wings ?. 2. Consumer Promotions * Red Bull sponsors the motorsports or fun sports, but always where Red Bull is needed. * Red Bull does event sponsoring. * Event sponsoring attracts people’s attention towards the product and connects them. 33. Personal Selling * Sampling is another very important part of the three pillar marketing system. * As the major purpose of Red Bull is to energize the company samples at the right place at the right t ime, where it finds its exact target market. * Examples of usage are driving, studying, working night shifts and sports. 4. 35. Media Plan * TV: * Still a staple medium of advertising. * Allows to demonstrate the advantages of RB. * Good Reach. * Magazines: * Economical. * Provides higher brand awareness. 36. Evaluation ; Control Metrics Campaign Element Metrics News Media No. of viewers of the articles Social Media No. of people using the Blogs such as Twitter, Facebook Internet ; TV No. of people viewing particularly when the Ad is being aired. Print Advertisement No. Of Subscribers of those magazines, Newspapers Product Placement No. f comments (+ or ) mentioned on social networking sites. 37. Timelines IMC/ Month Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 RedBull on the Web Print Media Blogs Radio ; TV Other Misc. * DARE TO BE DISCOVERED!!! 38. 39. Sources * https://www. rediff. com/money/2006/may/24drink. htm * https://www. thestudentroom. co. uk/showthread. php? t=986602 * https://www. trcb. com/business/marketing/redbull-marketing-strategy-7375. htm * https://www. drawert. com/red_bull_2. php https://energydrinks. factexpert. com/882-energy-drink-industry. php Don’t waste time! Our writers will create an original "Red Bull Energy Drink" essay for you Create order

Corporate Social Responsibility Csr - 1746 Words

The issue of corporate social responsibility (CSR) has been bantered since the 1950s. Latest analyses by Secchi (2007) and Lee (2008) reported that the meaning of CSR has been changing in significance and practice. The traditional perspective of CSR was barely constrained to charity and afterward moved to the attention on business-society relations especially alluding to the commitment that a company or firm accommodated tackling social issues. In the early twentieth century, social execution was tied up with business execution. Thusly, business makes riches in the public eye and gives better expectations for everyday life. The present-day CSR (additionally called corporate obligation, corporate citizenship, dependable business and†¦show more content†¦These gatherings of speculations are picked in light of the fact that they are interdisciplinary in nature covering parts of monetary framework, the managerial parts of the organization and the beneficiaries. The paper then highlights the part of CSR in group improvement focused around a global viewpoint because of the heterogeneity of CSR in its understanding and practices in different nations of the world. The association of the article is as per the following: First, hypotheses of CSR are broke down with a specific end goal to take a gander at their attentions of importance, viewpoint, and methodologies. Second, the parts of CSR are highlighted particularly in group advancement on the grounds that the exceptionally rationale of CSR is towards seeing its effect in group socially, naturally and financially. Third, skills needed by CSR administra tors are talked about with a specific end goal to have a finer understanding of the pragmatic parts of CSR. At last, conclusions and suggestions for future examination are drawn. Feasible advancement alludes to getting noteworthy increases contrasted with obliged speculation, for agreeability with natural and social practices (Elkington, 1994). A comparative notion is given by Kai Hockerts who accepts that giving answers for social issues without trading off future eras is completely defended and all the more emphatically backed (Hockerts, 2003). A later

Themes Of Gender Roles And Gender A Streetcar Named Desire

Themes of gender roles and gender performativity are evident throughout Williams’ iconic play ‘A Streetcar Named Desire’. In this essay, I will be examining what affect this has on the text as well as employing Judith Butlers theories of performing and performativity. Williams’ presents us with a range of characters who vary in terms of their gender expression. As a homosexual man himself, he also uses the play as a way to express his personal feelings as homosexuality was a great taboo and generally unspoken of. Blanche exacerbates her femininity by the way she dresses since she wears red satin, silks, costume jewellery and so forth. As the play progresses, Blanche clings on to her sexuality as it is perhaps one of the few senses of†¦show more content†¦The name Blanches translates into ‘white’ in French and therefore the colour white may symbolise the innocence in Blanche. Furthermore, she is insecure about her appearance and age; â €˜I don’t think I’ve ever seen you in the light’ which is noticed by mitch as she attempts to manipulate people to allow herself to feel better since she is overly reliant on male attention. Felicia Hardison Londrà © implies how Blanche’s ‘first impulse is to turn to another man as a saviour’ which further highlights Blanche’s reliance on male figures due to her past history of her ex-husband Allan committing suicide. This contrasts Stanley’s lack of reliance and his self-sufficiency in comparison of Blanche, this further upholds his image of being the ‘macho man’. Blanche has a strong desire devotion to finding a man who she can depend on, however she is not interested in a typical masculine man. For instance, she flirts with a young boy when he appears the Kowalski’s house; ‘have you got a lighter?’, Blanche returns to her old habits of manipulation. ‘They mustn’t have understo od what I wanted number I wanted’ evokes confusion and how Blanche is lost and in a difficult situation when she arrives in New Orleans which signifies her state throughout the play. This again contrasts Stanley as he is the centre of attention and is certain as compared to Blanche who is fragile and weak in comparison. This is an example of gender roles in the text, Blanche is expectedShow MoreRelatedGender Equality And Gender Differences Of The Play Top Girls And A Streetcar Named Desire 1466 Words   |  6 PagesThe plays ‘Top Girls’ and ‘A Streetcar Named Desire’ are written in ways that explore the issues surrounding gender equality and gender differences. Churchill explores the ideas of a feminist utopia where the men and women live in separate spheres which are prescribed to suit the stereotypical roles of the genders. For example at this time power dressing was a real strategy used by the new breed of feminists struggling for identity i n society. We learn about the relationship between women and workingRead More Gender Roles in The Yellow Wallpaper and A Streetcar Named Desire1539 Words   |  7 Pages Many different depictions of gender roles exist in all times throughout the history of American culture and society. Some are well received and some are not. When pitted against each other for all intents and purposes of opposition, the portrayal of the aspects and common traits of masculinity and femininity are separated in a normal manner. However, when one gender expects the other to do its part and they are not satisfied with the results and demand more, things can shift from normal to extremeRead MoreA Streetcar Named Desire Analysis825 Words   |  4 PagesTennessee Williams’ 1947 drama, A Streetcar Named Desire, is a work of social realism which demonstrates the destructive impact of machismo on society in the late 1940s. In his raw representation of the human condition, Williams critiques the unrel enting gender roles which adversely affected so many members of his society. Although the drama is aimed at Williams’ society, as an audience member in the 21st century, Streetcar continues to be a confronting example of the past. Furthermore, the ongoingRead MoreHow Are Dominate Women Presented in A View from the Bridge by Arthur Miller and A Streetcar by Tennessee Williams553 Words   |  3 PagesThe plays, A Streetcar Named Desire and A View from the Bridge, focus on the theme of domination of the female characters through the writer’s habit of literacy techniques such as imagery and realism to add the typical tragedy that follows in both plays – where the main character dies at the end and each playwright uses their own method to manipulate their point of view or opinion of the play’s plot to the audience members. In Williams’ A Streetcar Named Desire, its form of a Southern Gothic enablesRead MoreA Streetcar Named Desire Compare And Contrast1187 Words   |  5 PagesA Streetcar Named Desire s original drafts were started in the early 1940s by playwright Tennessee Williams, who prepared and tested numerous titles for the work. Eventually, the completed play opened on December 3, 1947 in New York City staring Marlon Brando as Stanley Kowalski and directed by Elia Kazan. This run of Streetcar lasted 855 performances until 1949 and won Williams a Pulitzer Prize and the New York Drama Critics Circle Award. Later, in 1951, the film version was adapted and staredRead MoreThe Role of Women in America Around 1945 1480 Words   |  6 PagesThe Role of Women in America Around 1945 A Streetcar named Desire written by Tennessee William, show the reality of 1945, where women had a lower status than men thus implying a lower importance. There was a clear inequality between genders, perhaps as a function of the war and the need for everything to be â€Å"normal† again. Both the book A Streetcar named Desire, and the general society of 1945, show the same ideals of how a woman should be in order to fit into society. This is particularly theRead More A Comparison of Gender-Roles in A Dolls House and A Streetcar named Desire1400 Words   |  6 PagesGender-Roles in A Dolls House and A Streetcar named Desire   Ã‚   The roles of males and females in our society are subjects that entail great criticism, and have been under scrutiny for as long as a `society has existed. In analyzing A Dolls House by Henrick Ibsen and A Streetcar named Desire by Tennessee Williams, the effects that gender-roles have on relationships is an evident aspect in both of the plays. The choice of words used by the authors strongly underscores the themes of supremacyRead MoreLiterary Analysis : A Streetcar Named Desire By Tennessee Williams1493 Words   |  6 Pagesin the 1940s or by reading a book, novel or play. The play â€Å"A streetcar named desire† by Tennessee Williams is the perfect example since it was written in the late 1940s and it contains the themes of gender issues, and masculinity vs. femininity. Both of these themes will not only provide us with examples regards to social attitudes, but it will also state to us who had the power and how they gained the power. In a streetcar named des ire, the main characters include Blanche Dubois (older sister ofRead MoreA Telephone Call By Dorothy Parker1347 Words   |  6 Pages In the various works provided to the class many themes are present in all of them, this paper will be focusing on the authors methods of critiquing social norms. The short story, A Telephone Call by Dorothy Parker paints a harsh reality from the perspective of a highly anxious woman forced into a lifestyle that many would relate to in the 1900s. â€Å"My Last Duchess† by Robert Browning exposes the duke and the terrible social norms he reinforces through a poetic format allowing the reader to interpretRead MoreA Streetcar Named Desire Masculinity Analysis1054 Words   |  5 Pagesin A Streetcar Named Desire Tall, dark, and handsome has long been the standard of a desirable man. There is undoubtedly something about a â€Å"man’s man† that is intriguing and beguiling. However, there must be a point where too much masculinity becomes a problem. As society continues to praise men with the biggest muscles, the nicest cars, and the most women, it is becoming increasingly hard to draw the line between healthy masculinity and toxic masculinity. In Tennessee Williams’ A Streetcar Named

Theme Based Approach In A Freshman Education Essay Free Essays

In the last decennaries several attacks to learn English in EFL contexts have appeared and disappeared as research in this country has developed. Since the 1980s, when constructivism appeared â€Å" with its accent on societal interaction and the find, or building, of intending â€Å" ( Brown, 2007, p.12 ) , several methods have come up claiming to be the best to integrate the basic elements of this theory and to be the solution for English instructors to do all their pupils learn and have fun with the mark linguistic communication. We will write a custom essay sample on Theme Based Approach In A Freshman Education Essay or any similar topic only for you Order Now As Brown ( 2007 ) explains many of these methods are considered representatives of what is today known as the Communicative Language Approach, which is â€Å" an eclectic blend of the parts of old methods into the best of what a instructor can supply in reliable utilizations of the 2nd linguistic communication in a schoolroom † . ( Brown, 2007, p. 18 ) The intent of this paper is to analyse the advantages and disadvantages of using one of these ‘so called ‘ communicative attacks, the Theme-Based Approach, in the context of a first-year university class of English as a foreign Language. Though the writer of these paragraphs believes that there is no such thing as the ‘perfect method ‘ , and that it is a good instructor ‘s occupation to take the pedagogical techniques that best suit her scholars ‘ demands and her beliefs about linguistic communication instruction, she will merely measure the benefits and disabilities of utilizing the schemes proposed by this individual attack in her ain instruction context. Yang ( 2009 ) explains that the theme-based direction is normally considered within the theoretical account of content-based direction. ( p.162 ) As the name suggests, the course of study of this attack is organized around subjects or subjects which contextualize the elements of the mark linguistic communication that are presented to scholars. Many of these subjects can be derived from the capable affair contents that the pupils are larning in the different phases of their instruction. Shin ( 2007 ) states that â€Å" When learning English as a Foreign Language ( EFL ) at any degree, the schoolroom has to be a topographic point in which linguistic communication is non merely taught but besides used meaningfully † . ( p.2 ) Curtain and Dahlberg in their book Languages and Children: Making the Match ( 2010 ) assert that as â€Å" the instructor connects linguistic communication direction to bing subjects or creates language-specific subjects, the linguistic communication category is clearly an incorporate portion of the school twenty-four hours, and linguistic communications are perceived to be meaningful constituents of pupil acquisition † . ( p.1-2 ) Brinton ( cited in Shin, 2007 ) claims that a thematic course of study can supply â€Å" rich input for lessons that are either language-based ( i.e. , with a focal point on vocabulary, pronunciation, and grammar ) or skills-based ( i.e. , with a focal point on hearing, speech production, composing, or reading ) . † ( p.2 ) Gao ( 2011 ) describes the theme-based attack as trusting on Krashen ‘s linguistic communication acquisition theory which states that scholars have to be presented with sufficient comprehendible input. This input has to reflect his thought of one + 1, where ‘I ‘ is the scholars ‘ current linguistic communication competency and ‘+ 1 ‘ is the â€Å" input supposed to be the somewhat higher degree than pupils ‘ module † . ( p.34 ) The instructor would be responsible of supplying this input and of assisting pupils to transform this input into consumption. To make this, he or she has to choose the subject and the activities related that would outdo suit the involvements and demands of the pupils. Yang ( 2009 ) adds that when taking the subject and be aftering the activities, the â€Å" kids ‘s proficiency degree † should besides be considered. ( p.170 ) As in any communicative course of study, in the theme-based attack, the sch olar is the supporter of the procedure, so it is unthinkable to form a course of study without sing the scholars ‘ involvements and demands as a starting point. In the undermentioned paragraphs the learning context will be presented together with the different facets of the theme-based attack that are believed to be applicable to this context. Nowadays most schools are increasing the figure of hours of English in their course of studies. Hence they are necessitating instructors with a high bid in the four accomplishments of the linguistic communication. Most schools are integrating English in more than one capable affair. The Escuela de Educacion of Universidad de los Andes took this demand into consideration when be aftering the new course of study and included 5 semesters of mandatory English classs. The general aims of the English course of study are â€Å" to heighten the four linguistic communication accomplishments through reading, discoursing and working with a choice of texts that assistance in a better apprehension of human existences and learning † ( English II, 2012 ) . Students are divided in two proficiency degrees which allow the pupils to experience relaxed every bit good as demanded in a degree that fits their proficiency. Nunan ( cited in Yang 2009 ) claims that linguistic communication is best acquired when the scholars are organized in homogenous degrees of proficiency. The theme-based attack allows the instructors to accommodate the subjects, stuffs and activities to the pupils ‘ proficiency degree, which is consistent with the organisation of pupils in this context. Since the category described here is a freshmen lower-level English category, the pupils, who are to go simple instructors, are expected to bring forth short conversations on assorted subjects utilizing grammatically right, formal and informal linguistic communication, and a good bid of the English sound system. They have to show critical thought and cognition of the specific subject and related vocabulary. They besides have to be able to place the chief and secondary thoughts in a short text ( English II, 2012 ) . These aims refer to cognitive procedure every bit good as linguistic communication bid. The linguistic communication is an instrument to develop believing accomplishments. A Theme-based course of study seems really suited to let all these aims to be achieved. The English linguistic communication can be learnt utilizing the wide subject of Education, and within this, a myriad of subjects runing from simple degrees capable affairs, to larning and learning theories, or cultural cognition of the English speech production states. â€Å" When subjects are good chosen, pupils will be more occupied with the acquisition because they can see its intent and happen it interesting -and merriment † . ( Curtain A ; Dahlberg, 2010, p.2 ) In other words, this attack motivates pupils to larn linguistic communications. Gao ( 2011 ) mentions the experiment carried out in The Jiang University that supports this statement. Freeman A ; Freeman ( cited in Yang, 2009 ) confirm this thought when they express that pupils are more willing to take part in the category, seek harder, and remain concentrated, when the â€Å" content of the lesson is relevant and interesting † to them. â€Å" Their motive is more likely to increase † . ( p.162 ) In the instance of the context analyzed in this paper, around one tierce of the pupils take it really earnestly and understand the importance of larning English for their future calling ; one third are mean pupils, who want to larn, but do non make any excess work and, one tierce who take it merely as portion of the course of study. This is really pathetic if it is considered that intrinsic motive is most of import in the procedure of larning. The bulk of the category does non hold it in a desirable grade. The theme-based attack can be a major part to this issue. Another interesting possibility allowed by this attack is the usage of reliable stuffs. The instructor can choose reliable readings such as verse forms, rimes, short narratives, newspaper articles, academic documents, among others, that present the scholars with new vocabulary used in existent state of affairss in relation to the chosen subject. Apart from developing the accomplishment of reading, these readings can be the get downing point to pupils ‘ production in English. â€Å" Ideally, the sorts of activities instructors design for the stuffs should travel from comprehension activities to such production activities as doing presentations to the category, or composing studies, making a category anthology of narratives, or even printing a newspaper † . ( Strong, 1995 ) Hence, the four linguistic communication accomplishments can be promoted. Besides, vocabulary related to the selected subjects is more easy learned, as Khayef and Khoshnevis ( 2012 ) proved in their sur vey carried out in Iran. Subjects besides allow pupils to show critical thought and cognition of the specific subject and related vocabulary. Curtain and Dahlberg assert that activities in a theme- based attack can prosecute pupils â€Å" in complex thought and more sophisticated usage of linguistic communication † ( p. 4 ) Discussion around subjects of involvement to the scholars can take them to the development of complex thoughts that involve the usage of complex cognitive accomplishments, such as analysing, synthesising, contrasting, comparing and others. These accomplishments are desirable for our pupils, non merely for their ain benefit, but for their future pupils ‘ , excessively. Students in the context described know that there are high outlooks of them and that any aid required will be available. This makes them experience motivated to set their best attempt in utilizing the mark linguistic communication and take parting in the collaborative activities. â€Å" The pupils in a theme-based schoolroom carry through a diverseness of communicative undertakings in concerted groups in which they portion a common end working fruitfully † ( Gao, 2011, p.37 ) The disciplined environment that exists in this context would prefer this sort of work. Some of the techniques used in category are choral reading, grammar exercisings in a context, unwritten presentations of different subjects, cloze, duologues, contemplation, argument and treatment. The thought is to assist scholars use the linguistic communication more spontaneously. It is of import to see the different acquisition manners of the pupils as it is done in this class, and to take techniques that develop eloquence and truth every bit good. Most, if non all, of these techniques can be easy adopted in the theme-based attack, but most significantly, it facilitates the development of truth by incorporating the instruction of grammatical elements of the linguistic communication in a meaningful context. â€Å" Thematic direction avoids the usage of stray exercisings with grammatical constructions, practiced out of context † ( Curtain A ; Dahlberg, 2010, p.4 ) . This position is wholly consistent with the manner grammar is presented in the context dealt with in this pap er, although there is a hazard of non giving adequate consideration and deepness to the syntactic elements of the linguistic communication. As future instructors, these scholars may necessitate a more profound cognition of the constructions that configure the English linguistic communication, so that they are able to work out the possible uncertainties of their future pupils. Fluency besides plays an of import function in this attack for it promotes cases of unwritten communicating. Gao ( 2011 ) confirmed in his survey â€Å" that the pupils under the counsel of Theme-based Oral Approach ( TOA ) are more likely to better their unwritten English abilities and more enthusiastic and interested in unwritten English learningaˆÂ ¦ † . ( p.37 ) Talking about subjects and subjects of common involvement, such as the 1s related to the pupils professional field or to the Anglo speech production civilization, facilitates the interaction and dialogue of significance that are described as portion of the ends of the class and that underlie the sort of activities that the Theme-based attack advocators. It is of import to retrieve that these scholars are future instructors, so the context is different from the typical linguistic communication class. They are supposed to be theoretical accounts to other pupils in the hereafter, either in the usage of the mark linguistic communication as in her attitudes. This implies an excess variable playing in this 2nd linguistic communication larning environment that can besides be assumed by this attack. The instructor is responsible of choosing the subjects and accommodating them to the different degrees of proficiency and believing accomplishments of his or her pupils. Students in this class may accommodate all the activities they are larning English with to the contexts in which they will be learning in the hereafter. Even though a theme-based course of study reestablishes the importance of the function of instructors in the acquisition procedure, it gives them a great duty in the success or failure of this procedure, every bit good. Yang ( 2 009 ) asserts that â€Å" theme-based instruction as an attack will non automatically do scholars go more interested in larning English, unless instructors are able to utilize interesting activities and suited stuffs † . Choosing the right subjects, stuffs, activities and forming the pupils ‘ work in the right manner is what boosts larning. This can besides be said about most attacks. Possibly one of the chief factors for any methodological analysis to be fruitful is the manner in which the instructor uses it in a specific context. The theme-based attack requires that the instructor put a considerable sum of clip in be aftering the lesson. Teachers can easy experience overwhelmed with the force per unit area of finding the ends, choosing the subject, making the activities and stuffs, measuring the results and all the other characteristics involved in lesson planning. All this planning can be really time-consuming, being clip one of the most cherished and elusive hoarded wealths in a instructor ‘s life. All in all, I believe that the advantages for utilizing the theme-based attack in the context described exceed by far the disadvantages. This methodological analysis can assist instructors actuate pupils to larn English as a foreign linguistic communication, advancing its usage in meaningful state of affairss that encourage pupils to develop the four accomplishments, hearing, reading, composing and speech production, every bit good as of import thought accomplishments. The costs or disadvantages affect chiefly the instructor who is the 1 responsible for be aftering the lesson. I believe that the clip invested in making so exhaustively will pay back with high involvements. The confirmation of pupils ‘ acquisition is the best wages any instructor can hold. As for the grammar cognition issue mentioned as of import in this context, I think that instructors can fall back to other sorts of activities to supply excess chances to exert this component, even if it does n’t suit ab solutely good in the theme- based attack. Ana Maria Reyes How to cite Theme Based Approach In A Freshman Education Essay, Essay examples

Professional Practice and Ethic Of Telstra †MyAssignmenthelp.com

Question: Discuss about the Professional Practice and Ethic Of Telstra. Answer: Introduction This report has been prepared on the topic Professional Practice and Ethics in which discussion will be done regarding the ethical implications faced by Telstra. Telstra has moved from a conservative engineering based company to a fast-paced digital company. Discussion will be made regarding the decision support systems or business analytics used by Telstra and use of the analysis tools for the purpose of gaining a competitive advantage over the others in the industry. A framework for the analysis of the ethical issues, the impact of the ethical issues and options for dealing with the ethical issues will be discussed in this report so as to analyze the ethical implications of the company. This framework will discuss different aspects related to the ethical implications. An ethical theory will be applied so as to assess the ethical consequences. Recommendations will be provided with a motive to suggest strategies for coping with the ethical issues faced by Telstra. Background Telstra is a Telecom Australia based public company which is operating in the Australian Market. Telstra was founded in the year 1975 and its headquarter is located in Melbourne, Australia. It is offering fixed line and mobile telephony, internet and data services, network services and Pay TV. According to the data collected in the year 2015, Telstra has an employee base of 36,165 employees. Telstra is one of the largest telecommunications company in Australia. Previously, Telstra was operating as a conservative engineering based company and it has moved from a conservative engineering based company to a fast-paced digital company. Telecommunication industry has played a major role to make changes in the business and create a sustainable growth in Australia (Telstra, 2018). Values and purpose of Telstra are to care, collaborate, trust, simplicity and courage. For the purpose of enhancing the satisfaction level of the customers and enhancing the customer base of the company, Telstra has adopted effective strategies acting as its pillars. These strategies include delivering a quality experience to the customers, driving values and growth from the core and building growth. The key strategic enablers of Telstra are networks for the future, digitalization and culture and capabilities. The vision of Telstra is to be world class Technology Company which enhances the connectivity among the people (Telstra, 2018). Framework for analysis Doing the ethic Whats going on?: Telstra has adopted an ethical behaviour framework so as to guide the decision making process and behaviour of the employees. These key integrity policies include anti-bribery and anti-corruption, conflicts of interest and outside activities, gifts, prizes and hospitality and fraud and criminal conduct. Employees of Telstra are expected to behave as per the standards set for their behavior. Values of Telstra are to show care, better together, trusting each other, finding the courage and making the complex tasks simple (Market Culture, 2010). Telstra make the employees follow the prcised standards of business and personal ethics by taking initiatives such as promotion of the ethical behaviour in the environment of the organization. Face-to-face ethical behaviour training is provided to the 1700 employees for promoting ethical behaviour. For ensuring the safety of the customers, Telstra is promoting transparency in the operations of the organization. The governance fra mework of Telstra is based on few key elements and these key elements are health and safety, discrimination and bullying, privacy, diversity, anti-bribery, conflicts of interest, whistleblowing, securities trading market disclosure, corruption, sustainability and social media (Coleman, 2017). What are the facts?: Telstra has been positioned as the leading provider of cyber security systems and services so as managing the data of the customers safely and securely. Market strength of the company has increased in the past few years. Telstra has reduced the excess data charges and introduced international travel passes. Stakeholders of Telstra have gained from investing in Telstra. There has been a rise in the share price of Telstra by 98 % in the last five years (Somasundaram, 2017). Telstra has played the role of a leader in the exciting new areas of growth. A large number of sports and teams are being sponsored by Telstra along with the endorsement of the arts through the groups. Privatization of Telstra took place in the year 1997. The focus of Telstra is on considering the safety of the different stakeholders of the company. Audit and risk committee has been set by Telstra so as to ensure that ethical behaviour is adopted in the environment of the company. Ethical behavi our policies have been formulated with a motive to conduct the operations in an ethical manner (Telstra, 2016). What are the issues?: While shifting the nature of the business, various issues have been faced by Telstra. These issues have the potential to create an impact on the existence of the business. Telstra has faced various ethical issues while moving from conservative engineering based company to a fast-paced digital. These ethical issues include misleading NBN speed, accused of tracking the next G internet use, legal claim faced due to the suicide of the employee, impact of fire which took place in Telstra, material sustainability issues, bugs in the software affecting the interest of the users, lack of transparency which promotes chances of frauds in the company, corruption and lack of control on the ethical practices in the environment of the business (Smolaks, 2017). All these issues have adversely affected the interest of the different stakeholders as well as of the company. These ethical issues have affected the performance and sales of the company. Another issue faced by Telstra due to the ethical issues is mobile revenue. These ethical issues have resulted in fall in the revenue from the mobile business of Telstra (Market Culture, 2010). Who is affected?: impact of these ethical issues faced by Telstra has been seen on the different stakeholders of Telstra. These stakeholders include employees, investors, customers or users of the services, society, managers and owners. The fire which took place in the Telstra exchange has resulted in disrupting more than 30 % of the overall Telstra traffic. This disruption in the overall Telstra traffic has resulted in a delay in the flights and train journeys. Power equipment of Telstra got damaged due to the fire which took place in the exchange (Kotterman, 2015). Impact of this fire was on users and employees of the Telstra. Lack of transparency has affected the satisfaction level of the employees and customers of Telstra. Impact of these ethical issues has affected the interest of the investors of Telstra. Telstra has been accused of tracking the use of Next G internet by the users. Websites visited by the users were tracked by a server in the US which has affected the satisfact ion level of the users of the next G internet in Australia. Privacy concerns were raised by the users on which Telstra stated that the data was being collected and sent overseas so as to develop the new product. This new product will permit the parents to let the children access the websites (McArthur, 2015). What are the ethical issues and implications?: Telstra has faced few ethical issues which have affected the interest of different stakeholders as well as performance and sales of Telstra. Impact of these ethical issues can be seen on the satisfaction level of the users, employees, managers, investors and government. Privacy concerns were raised by the users of next G internet as the websites accessed by these users were being tracked. This privacy issue has affected the confidentiality of the users and decreased the trust among the users of Next G internet (Taylor, 2011). Fire in the Telstra exchange has affected the traffic and resulted in a delay in the flights and train journeys. Lack of control has increased the chances of fraud in the company which has affected the performance of the company. Another issue is lack of transparency which has resulted in an impact on the employee base and users. Software bug was another ethical issue which has knocked out the 10 % of the consumers offline of Telstra. Although that bug was fixed overnight still 15000 people were not able to connect to the network in that week. It was identified that during the fire in the exchange, text messages sent during that period delivered to the incorrect recipients who have affected the privacy of the users (Simpson, 2014). What can be done about it? for overcoming these ethical issues, Telstra has to adopt effective strategies or options. For effectively moving the business from a conservative engineering based company to a fast-paced digital company, Telstra need to take initiatives. For coping with these ethical issues, initiatives have been taken by Telstra. For dealing with the software bug, Telstra resolved the issue overnight. Impact of this software bug has been seen on almost 10 % of the internet customers (around 370,000 people) of Telstra (Telstra, 2012). For coping with the fire incident, SMS platform was closed by Telstra for a short period so as to ensure that the messages are not getting delivered to the wrong address. The reputation of Telstra got affected due to the tracking next G internet. For coping with this ethical issue, Telstra has stopped the collection of website address and data. Another effective approach has been considered by Telstra which is the approach to sustainability. The sustainability approach of Telstra includes a review of the current and potential sustainability issues, identification of the concern of the stakeholders, collecting feedbacks and presentation of the findings and reporting of the issues to the Sustainability Council of Telstra (Telstra, 2015). What are the options? Different options are available to Telstra for coping with the ethical issues faced by it. These options include the formation of a committee for keeping a check on the unethical practices, promoting whistleblowing, promoting transparency, keeping the customers informed, compliance training and promoting ethical behaviour. Check on the unethical practices will ensure that the employees and organization are performing in an ethical manner without creating any harm to the interest of different stakeholders. Whistleblowing approach can be promoted so as to develop loyalty among the employees (Ockenden, 2012). This can be done by motivating the employees for disclosing the unethical practices taking place in the business environment. Transparency can be promoted so as to make the operations of the organization clear to the different stakeholders who have a substantial interest in the operations of the business. Compliance training can be provided to the employees so as to ensure that they are complying with the ethical practices adopted by Telstra. The focus of Telstra is on conducting the operations in an ethical manner. Ethical behaviour is a key aspect and Telstra is promoting ethical behaviour and different policies (AEST, 2017). Which option is best-and why? Numerous options are available which can be analyzed by Telstra for dealing with the unethical practices and promoting ethical behaviour. These options include whistleblowing, ethical behaviour, compliance training and a committee. These alternatives can be selected by Telstra so as to overcome the ethical issues faced by the company. Whistleblowing will motivate the employees for identifying the unethical practices and reporting the unethical practices taking place in the company. We can uplift the ethical behaviour of the employee in a company by boosting their morale and ensuring their right behaviour (McDonald, 2013). Compliance training will guide the employees in taking the right decision and performing the operations of the organization in an ethical manner. The training program is considered as an integral part which helps in making the employees aware of the legal, regulatory and compliance responsibilities. A committee can be set up which will ensure that the operations of the organization are being performed as per the ethical principles adopted by the organization (Carter, 2016). Assessment of ethical consequences (use any ethical theory) For the assessment of the ethical consequences for Telstra, Utilitarianism ethical theory has been selected. Utilitarianism ethical theory can be defined as the consequentialism form of the ethical theory which focuses on performing the action or act in such a manner that the action results in producing the greatest good for the highest possible number of people. This theory is concerned with the morality of the outcome of the action or operation undertaken. The focus of this theory is on providing benefit to the maximum number of people by performing the action in a moral manner. This theory is based on the ability of the individual in making predictions regarding the consequences of the actions. This ethical theory ensures that the actions are performed in a fair manner by valuing justice. According to this theory, ethics is doing the greatest good for the greatest possible number of people from the actions performed (Mandle, 2013). Telstra is facing different ethical issues due to the shift in the nature of the business. These ethical issues include misleading speed of NBN, legal claim faced by Telstra due to the suicide committed by the employee, impact of fire which took place in Telstra exchange, blame of tracking the next G internet use, material sustainability issues, software bugs adversely affected the interest of the users, lack of transparency promoting frauds chances, corruption and lack of control on the ethical practices (McGee, 2010). All these issues are unethical and have affected different stakeholders of Telstra. These stakeholders have interest in the operations of the organization. Tracking of the internet use has resulted in affecting the privacy of the customers using Next G internet. Utilitarianism ethical theory helps in analyzing this issue in a better manner which helps in maintaining the trust and loyalty among the customers by focusing on their privacy (Sandler, 2010). According to Utilitarianism ethical theory, Telstra needs to keep a check on the outcome of the actions so as to operate in an ethical manner. Different issues are being faced by Telstra and Utilitarianism ethical theory can help Telstra in overcoming the ethical issues. Utilitarianism ethical theory will help Telstra in focusing on the outcomes of the actions of Telstra. Suicide committed by the employee has resulted in dissatisfaction among the employees of the organization. For overcoming this issue and to prevent reoccurrence of the suicide, there is a need to analyze the issues faced by the employees. This approach will help in enhancing the satisfaction level among the employees. Due to the fire in Telstra exchange, quality of the services got affected. For providing quality services to the customers during the period of fire, services can be provided from alternative locations (Tuan Shaw, 2016). Lack of transparency in the organization increases the chances of fraud in Telstra. Utilitarianism ethical theory can be used for analyzing the outcome of implementing transparency policy in the workplace of Telstra. Cases of fraud can be reduced by promoting transparency in Telstra. Ethical practices need to be promoted in the organization and the consequences of promotion of ethical practices can be analyzed with the use of Utilitarianism ethical theory. Software bugs can be managed by regularly keeping a check on the software of the organization (Lewin, 2014). Recommendations Telstra is facing ethical issues which have affected the performance of the organization; there is a need to analyze strategies which can be used for the purpose of dealing with the ethical issues. There are numerous strategies or approaches available which can be used by Telstra for the purpose of coping with ethical issues faced. These approaches are discussed below: Providing support to the process of analysis of the business opportunity in an ethical manner: Telstra needs to analyze the business opportunities in an ethical manner so as to ensure that the operations of the business are not affecting the interest of stakeholders. Business opportunities need to be selected in an ethical manner (Moore Gino, 2013). IT security governance: IT security governance will help Telstra in overcoming the ethical issues related to the privacy and confidentiality of the data. IT security governance will help Telstra in keeping a check on security-related ethical issues. Compliance training: this training will help in developing the knowledge and skills of the employees. Employees of Telstra will be able to develop ethical behaviour which will guide their efforts in the right manner (Kouchaki Smith, 2014). Ethical committee: a committee needs to be set up which will help in forming an authority which will ensure that the operations of Telstra are conducted in an ethical manner without affecting others. This committee will promote an ethical code of conduct and ensures ethical principles are being followed by the employees and organization. Promoting ethical behaviour: ethical behaviour needs to be promoted among the employees with a motive to reduce the chances of frauds taking place due to unethical practices (Eldred, 2012). Conclusion Thus, from the above discussion, it can be stated that ethics play a vital role in shaping the performance of the business and fulfilling the responsibility towards the different stakeholders. This report has helped in increasing the knowledge of the concept of ethics and its role in an organization. This report has also discussed the different ethical issues which have been faced by Telstra. 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