Carrie Chapter One

News thing from the Westover (Me.) week after week Enterprise, August 19, 1966: Downpour OF STONES REPORTED It was dependably revealed by a few people that a downpour of stones tumbled from an unmistakable blue sky on Carlin Street in the town of Chamberlain on August seventeenth. The stones fell basically on the home of Mrs Margaret White, harming the rooftop broadly and destroying two canals and a downspout esteemed at around $25. Mrs White, a widow, lives with her three-year-old little girl, Carietta. Mrs White couldn't be gone after remark. No one was truly shocked when it occurred, not so much, not at the inner mind level where savage things develop. By all accounts, all the young ladies in the shower room were stunned, excited, embarrassed, or just happy that the White bitch had taken it in the mouth once more. Some of them may likewise have asserted shock, obviously their case was false. Carrie had been going to class with some of them since the primary evaluation, and this had been working since that time, constructing gradually and changelessly, as per all the laws that administer human instinct, working with all the consistent quality of a chain response moving toward minimum amount. What none of them knew, obviously, was that Carrie White was supernatural. Spray painting scratched on a work area of the Barker Street Grammar school in Chamberlain: Carrie White eats poo. The storage space was loaded up with yells, echoes, and the underground stable of showers sprinkling on tile. The young ladies had been playing volleyball in Period One, and their morning sweat was light and enthusiastic. Young ladies extended and squirmed under the high temp water, squalling, flicking water, spurting white bars of cleanser from hand to hand. Carrie remained among them indifferently a frog among swans. She was a stout young lady with pimples on her neck and back and hindquarters, her wet hair totally without shading. It leaned against her face with crippled soaked quality and she basically stood, head marginally bowed, letting the water splat against her fragile living creature and move off. She looked like the conciliatory goat, the consistent butt, adherent to left-gave torques, interminable mess up, and she was. She wished hopelessly and continually that Ewen High had individual-and consequently private-showers, similar to the secondary schools at Andover or Boxford. They gazed. They generally gazed. Showers killing individually, young ladies venturing out, evacuating pastel washing tops, toweling, splashing antiperspirant, examining the clock over the entryway. Bras were snared, undies ventured into. Steam lingered palpably; the spot may have been an Egyptian bathhouse with the exception of the consistent thunder of the Jacuzzi whirlpool shower in the corner. Calls and heckles bounced back with all the snap and glimmer of billiard balls after a hard break. ‘-so Tommy said he abhorred it on me and I-‘ ‘-I'm going with my sister and her significant other. He picks his nose yet does as well she, so they're very-‘ ‘-shower after school and-‘ ‘-too modest to even consider spending a goddam penny so Cindi and I-‘ Miss Desjardin, their thin, nonbreasted exercise center instructor, stepped in, extended her-neck around quickly, and rushed her hands out once, intelligently. ‘What would you say you are sitting tight for, Carrie? Fate? Ringer quickly.' Her shorts were blinding white, her legs not very bended however striking in their unpretentious strength. A silver whistle, won in school arrow based weaponry rivalry, stuck around her neck. The young ladies laughed and Carrie looked into, her eyes moderate and stunned from the warmth and the consistent, beating thunder of the water. ‘Ohuh?' It was an oddly froggy sound, unusually able, and the young ladies chuckled once more. Sue Snell had whipped a towel from her hair with the speed of an entertainer leaving on a wondrous accomplishment and started to brush quickly. Miss Desjardin made an aggravated wrenching motion at Carrie and ventured out. Carrie killed the shower. It kicked the bucket in a dribble and a murmur. It wasn't until she ventured out that they all observed the blood running down her leg. From The Shadow Exploded. Archived Facts and Specific Conclusions Derived from the Case of Carietta White, by David R. Congress (Tulane University Press: 1981), p. 34: It can scarcely be contested that inability to note explicit occasions of supernatural power during the White young lady's previous years must be ascribed to the ends offered by White and Steams in their paper Telekinesis: A Wild Talent Revisited-that the capacity to move questions by exertion of the will alone goes to the fore just in snapshots of outrageous individual pressure. The ability is all around covered up in reality; by what other method might it be able to have stayed lowered for a considerable length of time with just a hint of something larger appearing over an ocean of deception? We have just scanty noise proof whereupon to establish our framework for this situation, however even this is sufficient to show that a ‘TK' capability of massive size existed inside Carrie White. The incredible catastrophe is that we are presently all Monday-morning quarterbacks †¦ ‘Per-iod!' The whistle started things out from Chris Hargensen. It struck the tiled dividers, bounced back, and struck once more. Sue Snell heaved chuckling from her nose and felt an odd, vexing blend of loathe, aversion, irritation, and pity. She just looked so imbecilic, remaining there, not comprehending what was happening. God, you'd think she never ‘PER-iod!' It was turning into a serenade, a spell. Somebody in the back-ground (maybe Hargensen once more, Sue couldn't tell in the wilderness of echoes) was hollering ‘Plug it up!' with raspy, uninhibited relinquish. ‘PER-iod, PER-iod, PER-iod!' Carrie stood idiotically in the focal point of a framing circle, water moving from her skin in globules. She stood like a patient bull, mindful that the joke was on her (as usual), stupidly humiliated yet unsurprised. Sue felt welling loathing as the primary dim drops of menstrual blood struck the tile in dime-sized drops. ‘For God's purpose Carrie, you got your period!' Sue cried. ‘Clean yourself up!' ‘Ohuh?' She glanced around bovinely. Her hair adhered to her cheeks in a bending protective cap shape. There was a bunch of skin break out on one shoulder. At sixteen, the tricky stamp of hurt was at that point checked unmistakably in her eyes. ‘She believes they're for lipstick!' Ruth Grogan out of nowhere yelled with secretive merriment, and afterward burst into a screech of chuckling. Sue recalled the remark later and fitted it Into a general picture, however now it was just another silly solid in the disarray. Sixteen? She was thinking. She should comprehend what's going on, she†¦ More beads of blood. Carrie still squinted around at her colleagues in moderate bewilderment. Helen Shyres turned around and made false throwingup signals. ‘You're dying!' Sue hollered out of nowhere, angrily. ‘You're dying, you huge moronic pudding!' Carrie looked down at herself. She screamed. The sound was extremely boisterous in the moist storage space. A tampon unexpectedly struck her in the chest and fell with a thud at her feet. A red blossom recolored the spongy cotton and spread. At that point the chuckling, nauseated, disdainful, frightened, appeared to rise and sprout into something barbed and terrible, and the young ladies were barraging her with tampons and clean napkins, some from satchels, some from the wrecked container on the divider. They flew like day off the serenade became: ‘Plug it up. Stop it up. Attachment it-‘ Sue was tossing them as well, tossing and reciting with the rest, not so much sure what she was doing †an appeal had happened to her psyche and it shined there like neon: There's no damage in it actually no mischief in it actually no mischief It was all the while blazing and gleaming, reassuringly, when Carrie abruptly started to cry and step back, thrashing her arms and snorting and eating. The young ladies quit, understanding that parting and blast had at long last been reached. It was now, when thinking back, that some of them would guarantee shock. However there had been every one of these years, every one of these long stretches of we should short-sheet Carrie's bed at Christian Youth Camp and I discovered this affection letter from Carrie to Flash Bobby Pickett how about we duplicate it and pass it around and shroud her undies some place and put this snake in her shoe and duck her once more, duck her once more: Carrie following along tenaciously on biking trips, referred to one year as pudd'n and the following year as truck-face, continually smelling sweat-soaked, not ready to make up for lost time; getting poison ivy from peeing in the hedges and everybody discovering (hello, scratch-ass, your bum tingle?). Billy Preston placing nutty spread in her hair that time she nodded off in study lobby; the squeezes, the legs outstretched in school paths to entangle her, th e books thumped from her work area, the revolting postcard tucked into her handbag; Carrie on the congregation outing and stooping down cumbersomely to ask and the crease of her old madras skirt parting along the zipper like the sound of a colossal windbreakage; Carrie continually missing the ball, even in kickball, bombing all over in Modern Dancing during their sophomore year and chipping a tooth, running into the net during volleyball; wearing stockings that were constantly run, running, or going to run, continually demonstrating sweat recolors under the arms of her pullovers; even the time Chris Hargensen called up after school from the Kelly Fruit Company downtown and inquired as to whether she realized that pig crap was spelled C-A-R-R-I-E: Suddenly this and the minimum amount was reached. A definitive poo on, grossout, put-down, since quite a while ago scanned for, was found. Parting. She stepped back, wailing in the new quiet, fat lower arms crossing her face, a tampon stuck in her pubic hair. The young ladies watched her, their eyes sparkling seriously. Carrie sponsored into the side of one of the four enormous shower compartments and gradually fallen into a sitting position. Slow, vulnerable moans yanked out of her. Her eyes moved with wet whiteness, similar to the eyes of a hoard in the butchering pen. Sue said gradually, reluctantly: ‘I think this must be the first occasion when she ever-‘ That was the point at which the entryway siphoned open with a level and rushed blast and Miss Desjard

The Internet In Public Schools Essay Research free essay sample

The Internet In Public Schools Essay, Research Paper # 8220 ; The Internet: A Necessity Or Luxury In The Public School Classroom. # 8221 ; Modems, email, www # 8217 ; s and.com # 8217 ; s # 8211 ; are these expressions basically a bit of an overall fever, or would they say they are here to remain? Furthermore, on the off chance that they are, so what capacity would it be a good idea for them to play in the great beyond of open guidance? Ordinarily, new things tag along, and we as a whole jump on the huge vessel of possibility so quickly that we neglect to take a gander at the drawn out ethics of what we # 8217 ; re embarkation. The Internet is a decent representation of this, and we should all take an a lot nearer articulation before we choose whether the Internet has a purpose and a topographic point in the state funded schools of tomorrow. Training is just planning understudies for the great beyond. Be that as it may, what is the great beyond? No 1 can state with assurance. In any case, by taking a fast articulation around us, we can feel that the Internet will play an extraordinary capacity in our in the future. We will compose a custom exposition test on The Internet In Public Schools Essay Research or then again any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page On the off chance that we take a gander at the financial exchange, for representation, we can see web and designing stocks soaring get bringing down their initial twenty-four hours available. Or then again, turn on the broadcasting and one will unquestionably hear a business expressing everybody to investigate out their organization # 8217 ; s net site for more data on their product. Every day, we can see the Internet going increasingly consolidate in our lives and in the lives of our youngster. Without the internet in our schools, in what manner will instructors educate understudies to exploit what the internet brings to the table? After set uping that the Internet is so a turning segment of our general public that will non likely vanish in the blink of an eye, schools and their leaders must make up ones psyche if the Internet is a need or an extravagance. The answer is straightforward ; the Internet is an extravagance. In the event that it were a need for state funded schools # 8217 ; perseverance, so how have they made it this far without it? Despite the fact that the Internet is an extravagance, that does non mean it has no topographic point in state funded schools. Envision schools today without luxu ries, for example, the obvious radiation bulb, transcript machine, or individualized computing machine. Ten mature ages prior, it would hold been difficult to create a note, to guide it, and have it gotten all in an issue of seconds. It is basic that understudies are instructed how to dish these new possibilities so when contrasted and different students wherever known to mankind, they will non hesitate behind in Internet capability. Schools must get down to incorporate web guidance into their ordinary course of study with the end goal for understudies to be fruitful in today # 8217 ; s web adroit universe. It is the obligation of state funded schools to fix our understudies for the great beyond, and without the Internet in our schools, this would be unimaginable. By forbidding the internet to come in our schools, we would criminal our understudies by guiding them out into the age of the internet, being outfitted with nil. Despite the fact that the goodness of the Internet itself will proceed to be discussed, it is obviously going an of import bit of our general public and, consequently, should other than go an of import segment of our schools, which are the great beyond of our general public. Had the youngster of yesterday non been instructed how to use registering machines, so they could non hold made the internet of today. Thusly, if students of today are non instructed how to use the Internet, so we are limit ing the chance of new discovers tomorrow. It is of import that we understand this: the guidance that is accommodated our youngster today will discover our from now on. In choice, schools and its networks must acknowledge the unavoidable and move on board the Internet boat of chance before it heads out, go forthing the great beyond of our understudies, networks and state hindquarters. Where will this lethal excursion terminal? Will it stop in catastrophe, for example, the Titanic, or will we sail on the Nina, the Pinta, and the Santa Maria to stop at one more starting where something more up to date and all the more energizing anticipates us? Solitary clasp can state.

Byzantine and Islamic Civilizations

A human progress can be portrayed as the way of life of an intricate society, not simply the general public itself. Each general public, human progress or not, has a particular arrangement of thoughts and customs, and a specific arrangement of things and expressions, that make it one of a kind. Maybe the absolute most striking part of Byzantine culture was the transmission of traditional culture. While old style studies, science, and reasoning generally scattered in the Latin west, Byzantine instruction theory still fanatically sought after these scholarly traditions.It was in Byzantium that Plato and Aristotle kept on being examined and were inevitably transmitted first into the Islamic world and afterward once again into Western Europe. Fundamental training in Byzantium comprised first of the dominance of old style Greek writing, for example, Homer (to a great extent obscure in the West during this period)â€almost the entirety of the Greek writing we have today was just safeguar ded by the Byzantines. Byzantine culture is significant as a result of two lines of transmission.One line of transmission included the sending out of old style Greek and Roman culture into Islam and, to a lesser degree, the transmission of Byzantine philosophical hypothesis into Islamic philosophy. The second is the transmission of Byzantine culture and religion to Slavic people groups, particularly to the Russians. Byzantine social practices and convictions are as yet rehearsed among Slavs today. Russian religion, workmanship, reasoning, and even writing, for example, the compositions of Chekhov and Dostoevsky, show significant impacts from Byzantine culture.The first blooming of clerical writing of Byzantium is Hellenistic in structure and Oriental in soul. Their works, which spread the entire field of clerical exposition writing . The motto, fit the Byzantine preference for the fancy and for scholarly inventiveness. It compared precisely to the idea of the minor expressions that accomplished high improvement in the Byzantine time frame . The impact of Byzantine workmanship in Western Europe; especially Italy was seen in clerical architecture.The Arab-Islamic culture had its driving influence in the most ideal manner conceivable in building world logical renaissance. While Europe was covered in the dimness of the Middle Ages, the Islamic - development (the support of the Arab-Islamic culture) was at its apogee. Islam enormously added to the progression of science, medication and theory. The engraving of the Arab-Islamic culture was overwhelming, recognizable and viable in numerous logical, scholarly and social fields.Arab and Muslim researchers concocted the numerical framework; the figure Zero; the decimal framework; the hypothesis of advancement one hundred years before Darwin; aspiratory dissemination - three centuries before Harvey. They found gravity and the connection between weight, speed and separation a few centuries before Newton; they estimated th e speed of light, determined the points of reflection and refraction, processed the boundary of the earth, and decided the elements of superb bodies. Numerous types of Islamic design have developed in various districts of Europe.Notable Islamic structural sorts incorporate the early Abbasid structures, T-type mosques, and the focal vault mosques of Anatolia. The oil - abundance of the twentieth century drove a lot of mosque development utilizing plans from driving present day designers. Therefore these two developments have immensely improved this world particularly Western Europe and established a strong framework for additional upgrade in pretty much every field of movement consequently giving us such a large number of motivations to be glad for. Reference index: 1. Culture of Greece Wikipedia 2. Islamweb. net 3. European medieval times 4. Byzantine Civilization †Speros Vryonis

Respect and the Attica Correctional Facility Research Paper

Regard and the Attica Correctional Facility - Research Paper Example Following three days of arranging the state police started shooting after nerve gas was dropped on the revolting prisoners. The loss of life came to 29 detainees and 10 prisoners which the state attempted to guarantee originated from ‘zip guns’ which are hand crafted weapons that prisoners here and there make and that some had their throats cut. At long last, it was demonstrated that all passed on of genuine shot injuries and that the prisoners had not had any zip firearms. The state police had slaughtered them all. The debasement in the jail remembered not just ruthless disciplines by the watchmen for the detainees, however racial segregation and discipline that depended on the shade of skin a man wore (Danver, 2011). There were numerous outcomes from the activities taken in this mob. After the uproars one of the prisoners, Frank Smith was made to lie bare on a table with a football adjusted on his chest. He was informed that should he let the ball fall he would be maim ed. The gatekeepers additionally settled different torments including making bare men go through a test of endurance of nightsticks or slither through glass. Straight to the point Smith and other people who had been treated with these disciplines documented suit against the jail in 1974. He got 4,000,000 dollars in a common suit against the office with 23 different detainees getting a settlement of 8,000,000 dollars. In spite of the fact that the outcomes of the uproar caused jail change to occur, the jail stays a firm stance jail with intense limitations on prisoners who are viewed as the absolute generally perilous (Danver, 2011). The inquiry is on the off chance that they are risky in view of the conditions forced and the new development of social living that they are compelled to adjust under. The Attica Correctional Facility of today is just respectably... The term regard is one that is significant in the development of social request in the Attica Correctional office. The office is known for lodging a portion of the most noticeably awful hoodlums in the United States, leaving the structure for misuse open from the two prisoners and gatekeepers where individuals have to a great extent overlooked the individuals who go into those dividers. Regard, in this manner, is won through rough and physical showdown. This permits those in the way of life inside the dividers to figure out who has status and who will be the more vulnerable area of the populace. While male ruled codes and structures are at the center of the progressive system, there are some one of a kind ideas in a jail that as of now has a lot of structure. Male predominance is at the focal point of this development of social request and at the center of male strength is the requirement for having regard, demonstrating regard, and acquiring regard. A few detainees win regard just t o guard them while others procure it to pick up power among their companions. The one solidarity that is basic among all the detainees is against the gatekeepers. From the proof of the 1971 uproar and the limitations that are upheld on the conduct of men in the jail framework that this subtleties and nuances of life in Attica are frequently based upon the delicate measures of opportunity they are given. Without the advancement of structures of regard, they would be lost to the persecution that the watchmen and the framework force.

Sports Argumentative Essay Topics

Sports Argumentative Essay TopicsIf you are not yet sure which sports argumentative essay topics to choose, here are a few that should be on your list. This article is full of helpful tips and hints to help you with your selected topic.The first sports argumentative essay topic that you can think of would have to be the NFL playoffs. This game has created many memorable moments over the years and its impact on sports has been immense. Even before its induction into the United States Olympic Committee, football had already earned a place in the world's most loved sport. The NFL is often cited as the greatest sporting event of all time.The next sports argumentative essay topics that you should consider are the NBA Playoffs. There is no doubt that basketball has proven itself to be one of the most popular games. No other sport has the ability to excite people in such a way as does the NBA. The thrill of an exciting game, the best players in the world battling it out for the title, and t he attention it receives from around the world, make the NBA an event that people watch with the same enthusiasm as they would a championship boxing match. There are even some who go as far as to call the NBA the most watched sport in the world.Another sports argumentative essay topics that would help you improve your grades would be the MLB. While some may not agree with this statement, there is no denying that the MLB can be quite competitive. Even within the United States, different areas have their own version of the MLB. As the best and most popular baseball league in the world, the MLB continues to attract fans from all over the world.Golf is also one of the most popular argumentative essay topics that students choose. As a sport, golf can certainly bring out the best in both the player and the person who watch it. The many classic moments in golf that have taken place in the past would make for great arguments for the pros. Indeed, there is nothing like winning at golf.Anothe r sports argumentative essay topics that are sure to amaze your classmates is rugby. Rugby can add something extra to your grade if you take it seriously. Even if it does not bring out the best in you, it can certainly bring about some special memories that are sure to be cherished by everyone who sees them.Of course, not every student has the time to sit down and take the time to write a highly debated argumentative essay topics. For those who are pressed for time, the best thing to do is to choose something that requires basic knowledge of a subject, but requires creativity and imagination to be truly effective. Even though this means you may not be able to come up with the perfect argumentative essay topic, you can still come up with a debate which will make the teacher proud.Sports argumentative essay topics can be difficult to come up with, but they can be made easier with the proper help. Many college instructors and professors now offer advice on writing essays, especially th e ones that involve writing about sports. By reading several good examples of essay topics and using these examples as guidelines, you can make sure that your final draft is written successfully.

Barriers to Accepting Health Information Technologies - 550 Words

Barriers to Accepting Health Information Technologies (Multiple Choice Questions Sample) Content: Barriers to Accepting Health Information TechnologiesName of StudentInstitutionStep One: Part ADependent VariableAcceptance of health information technologiesThe Independent Variables1.Computer illiteracy - this refers to possession of skills in computer manipulation such as patient data entry. Physicians who are computer illiterate are reluctant to accept health information technologies.2.Cost - governments, and managements of health institutions may not accept health information technologies due to the expensive cost of purchase and maintenance.3.Workflow interruption- patients and doctors fear that the process of implementation and use of technology in health care would disrupt service delivery.4.Concern for privacy and confidentiality - there is fear that technology exposes health information to loss and access by unauthorized people (Henrich, 2004).5.Inadequate expert support - this refers to the support needed in case of system failure.6.Interoperability - this refers to the exchange of expert advice between physicians.7.System failure - computers may break or slow down leading to poor service delivery8.Time - physicians have inadequate time for training in computer skills.9.Patient-doctor interaction - patients may not accept the technology in fear of decreased face to face interaction with doctors (Health Information National Trends Survey, 2013).10.Physical space - there is no adequate space in institutions to accommodate health information technology hence causing clutter.Survey Questions1.Does cost of purchase and maintenance affect acceptance of health information technology?2.How does concern over privacy and confidentiality determine acceptance of health information technology?Part B: HypothesisAlternative hypoth...

culture diversity - 1404 Words

Individual Final Assignment- What information about diversity in the United States has helped you better understand or relate to others in ways that you may not have in the past? Have you learned something new about your own racial, ethnic, or cultural history? Trends in immigration will continue to shape the demographics of the United States. What will the U.S. population look like in the year 2050? Why do you think so? What challenges does the United States face due to the diversity of its people? What are the benefits of such a diverse society? How can we foster a climate of acceptance and cultural pluralism in the United States? In what ways do the media perpetuate stereotyping and prejudice? Provide examples to support your†¦show more content†¦According to the United States Census Bureau projections the portions of the resident of the United States who are white and non-Hispanic will decrease significantly by the year 2015. The minority status is not about numbers ther e is no denying that the White American majority is diminishing in size relatively to the growing diversity of racial and ethnic groups. Over the next couple of decades the United States population is expected to increase rapidly in its older population and a large increase in racial and ethnic diversity. Although the expected increase in the population the white population is expected to decrease due to the diversity and the increase in multiracial identity groups. Diversity comes in all forms. In today’s workplace technology is rapidly growing and experiencing rapid changing the ways of living. Businesses are working on an international level dealing with different race, religion, ethnics, age and gender. It is important the company owners to understand the true meaning of diversity when managing an increasingly growing diverse group of people. Simple misunderstandings can arise from basic cultural differences, communication style, or work attitudes. These misunderstanding s can create challenges. Gender communication issues can range from communication styles and perception, opportunities and can even cause sexual harassment. Racism is the belief that these inherited characteristics can affect theShow MoreRelatedMicron Technology s Diversity Culture1319 Words   |  6 PagesMicron Technology’s diversity culture is great, but it only exists in Manassas, Virginia. This case study is based on Micron’s Fab 6 location and how the other Fabs can implement some of the same programs and initiatives to achieve diversity at all the Micron locations. In 1978, Micron Technology, Inc. was founded in Boise, Idaho. 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The chapter also analysed literature related to other aspects that effect diversity management in organizations in Kenya. 2.2Read MoreWhat Does Culture And Diversity Mean?898 Words   |  4 PagesIndigenous Australian culture. A unique and multicultural community, Australia is therefore dynamic, diverse and constantly growing. This means that our schools are also dynamic, complex and culturally diverse. Students attending schools in Australia will come from diverse cultural backgrounds and will consequently have diverse needs. Using critical theory and post-colonialism, this paper will focus upon how teachers’ intercultural sensitivities about difference and diversity (more specifically, culturalRead MoreCultural Diversity : An Understanding Of Multiple Cultures1105 Words   |  5 Pagesunderstanding of multiple cultures. Cultural diversity is the â€Å"plurality of ideas and opinions for behavior to which people are exposed, adding to the texture and complicity of a society.† (Craven, Hirnle, Jensen, n.d., p. 1396) Cultural acceptance and knowledge of diverity does not just begin in th e place of employment, it is also important in the education of nursing as well. Diverse teaching and a diverse set of nursing students is what is needed in order for cultural diversity to be understood and

Red Bull Energy Drink - Free Essay Example

Sample details Pages: 5 Words: 1467 Downloads: 5 Date added: 2017/09/22 Category Advertising Essay Type Argumentative essay Tags: Energy Essay Did you like this example? Redbull Energy Drink Presentation Transcript 1. It Gives You Wiings 2. Contents * Executive Summary * SWOT Analysis * Promotion Opportunity Analysis * Corporate Strategies * Integrated Marketing Communications Management * Media Plan * Evaluation Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. * The brand came into existence in 1984. * The brand came to India in 2003. Although the brand has been keeping a low profile compared to the Cola majors , Red Bull has created a category of energy drinks in the Indian market. 4. Contd. * According to Economic Times ( 30. 05. 08) the energy drink market in India is estimated to be around 100 crores. * The market now has two main players Red Bull and Power Horse. * RB has an assessed market share of 29% of the global market of energy Drinks. * In the U. S. , Red Bull enjoys a 47% share of the energy drink market, and now has a 50% share of the German energy drink market. . SWOT Analysis * Market leadership- Within the energy drinks market Red Bull is the industry leader throughout the world. Marketing Efforts- a lot of promotions and well targeted campaigns and sponsorship e. g. formula 1 helps to expand Red bull brand and increase consumer brand awareness. * Strong , fresh fashionable brand identity. * Strengths 6. Weaknesses * Above-average prices. * Lack of innovation- there are a lot of competitors in the market and they have their own USP which leaves Red Bull behind. Reliant on small product base- The company only markets one branded product, Red Bull Energy Drink (along with a sugar free variety). * Inexperience: is only 6 years old in India. * Lack of patent on RB ‘s recipe means anyone can copy it. 7. Opportunities * Extension of product line- this will help to retain market share. * Hardcore Advertising and Promotions. * Consumer recognition through sponsorshi p of sports events. * New ventures like partnership with Facebook. 8. Threats * Health concerns- tougher rules from government on high caffeine content. Consumer awareness of health and well being- people may start to drink other alternatives as it is associated with healthier life style. * Drinks might not be accepted in the new markets. * Organic energy drinks might steal RB’s market share. 9. Promotion Opportunity Analysis * Competitive Analysis * Opportunity Analysis * Target Market Analysis * Customer Analysis * Market Segmentation Strategy 10. Competitive Analysis 11. Share of Energy Drink Market Red Bull 42. 6 Monster 14. 4 Rockstar 11. 4 Full Throttle 6. 9 Sobe No Fear 5. 4 Amp 3. Sobe Adrenaline Rush 2. 9 Tab Energy 2. 3 Monster XXL 0. 9 Private Label 0. 9 Rip It 0. 8 Sobe Lean 0. 7 BooKoo 0. 5 Sobe Superman 0. 4 Von Dutch 0. 4 12. Real Competition * Redbull’s real competitors are the market leaders of cola companies such as : Pepsi Coca Cola, who have create d their brand leadership since several years in the Indian market. 13. Opportunity Analysis * RB has a niche market is yet to percolate in the mass market. 14. Target Market Analysis * Core target market segments for RB consists of the core age group of 15 to 60. Energy drinks with high sugar levels are more popular among children and women, while energy drinks with strong taste and flavor are more preferred by male consumers. * Recent studies also indicated that 65% of the energy drinks market consists of male consumers. 15. Customer Analysis * Young people are especially open to determined exhaustion and insufficient energy. * More specifically male teenagers people in their 20s, are also most likely to believe in the authenticity of the energy drinks’. * As a result, the majority of energy drinks are developed for and advertised to this younger generation. Appeal to very specialized groups, such as gamers, extreme sports enthusiasts, and the hip-hop crowd. 16. Target Con sumer Demographics Psychographics Usage Behavior Consumption collection Age: 15- 60 Content Image Conscious Influenced Spending Power Youth trends Physically Active Eat Out 25% of Indians 17. Market Segmentation Strategy * RedBull avoided usual methods of marketing, relying more on what is called buzz marketing or word-of-mouth. * Red Bull advertised directly to Generation Y , the so-called millennial: people born after 1981. ‘ Student brand managers who would be used to promote Red Bull on university campuses. These students would be encouraged to throw parties at which cases of Red Bull would be distributed. 18. Corporate Strategies * Mission Statement * Our mission is to be the premier marketer and supplier of * RedBull in Asia, Europe and other parts of the globe. We will * achieve this mission by building long-term relationships with the * people who can make it become a reality. * Vision Statement: * People: Be a great place to work where people are inspired to be the be st they can be. Portfolio: Bring to the world a portfolio of quality beverage that anticipate and satisfy peoples desires and needs. * Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. * Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. * Productivity: Be a highly effective, lean and fast-moving organization. 19. Brand Development Strategy * Great Strategy Begins with Great Research. * Once the brand’s core values have been identified, the road towards effective brand proposition development begins. Development of the brand statement- commencing a Brand development strategy. 20. 21. Brand Positioning Strategy * Clear, Engaging, Unique, Relevant to the target audience. * Able to incorporate an element of positive emotional attachment that is better than just quot;good†. * Echoed within business, internally and externally. * Consistent across multiple marketing a dvertising mediums (print, online presence, etc). * Continually toughened within the organization so that employees consistently deliver what is promised. *    Able to adapt to a changing marketplace. 22. Distribution Strategy Intensive distribution aims to provide saturation coverage of the market by using all available outlets such as: * Super markets, * Gyms, * Coffee Houses: Subway, Barista, Costa Coffee, Cafe Coffee Day * In n Out Convenience Stores. * Pizza Outlets. * Media Relations * Use Technology * Monitor the Web * Create Public Awareness 23. Integrated Marketing Communications Management * Sales Promotion: * Must encourage the 1 st purchase of the product in a store. * Make them aware of the product its advantages. 24. IMC Objectives * RedBull’s IMC objective is: Sales Promotions. Create new target markets. * Large display in the Departmental stores. * Bull Hoof stickers on the floors of departmental stores promoting RB. 25. IMC Budget 26. Internet Web site * P romotions through social networking sites such as: facebook, twitter, Hi5. * Also, Ad promos on websites such as NDTV, zoom India. 27. Media * Ad Campaigns on Prime TV channels such as NDTV good times, MTV, Channel V, Zoom, VH1, Star World a few more. 28. Budget * Magazine: * Femina, People, Rolling Stones. * 15k per page * 12 mnths- 180,000 * Newspapers: * HT City Delhi Times 1lac per page * 4 weeks * 12 mnths- 4800000 * Radio: * 10k per mnth * 12 – 120000 * TV: * 5 lacs * 4 weeks * 12 2400000 * Total Expense: 31,80,000 29. 30. Integrated Marketing Communication Methodologies * How do we communicate? How do customers process information? * There are many models theories. * Thorough understanding of the audiences needs, emotions ; * activities is essential to ensure accuracy ; relevance of the * message. 31. Advertising * What target market do you want to reach? * What image do you want to portray? * What product or service do you want to emphasize? How much money can you spend? * When is the right time to advertise? * Red Bull has an aggressive marketing campaign. * Red Bull uses all the available media channels, meaning cinema, TV, radio, press and the internet. * In other words the company focuses on the media through which it reaches its primary target market-young people. * RB allows the consumers to interpret the product ; the moments of use themselves. * Red Bull achieves this by a humorous and witty cartoon campaign, transferring the message that this energy drink helps you to escape by `giving you wings ?. 2. Consumer Promotions * Red Bull sponsors the motorsports or fun sports, but always where Red Bull is needed. * Red Bull does event sponsoring. * Event sponsoring attracts people’s attention towards the product and connects them. 33. Personal Selling * Sampling is another very important part of the three pillar marketing system. * As the major purpose of Red Bull is to energize the company samples at the right place at the right t ime, where it finds its exact target market. * Examples of usage are driving, studying, working night shifts and sports. 4. 35. Media Plan * TV: * Still a staple medium of advertising. * Allows to demonstrate the advantages of RB. * Good Reach. * Magazines: * Economical. * Provides higher brand awareness. 36. Evaluation ; Control Metrics Campaign Element Metrics News Media No. of viewers of the articles Social Media No. of people using the Blogs such as Twitter, Facebook Internet ; TV No. of people viewing particularly when the Ad is being aired. Print Advertisement No. Of Subscribers of those magazines, Newspapers Product Placement No. f comments (+ or ) mentioned on social networking sites. 37. Timelines IMC/ Month Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 RedBull on the Web Print Media Blogs Radio ; TV Other Misc. * DARE TO BE DISCOVERED!!! 38. 39. Sources * https://www. rediff. com/money/2006/may/24drink. htm * https://www. thestudentroom. co. uk/showthread. php? t=986602 * https://www. trcb. com/business/marketing/redbull-marketing-strategy-7375. htm * https://www. drawert. com/red_bull_2. php https://energydrinks. factexpert. com/882-energy-drink-industry. php Don’t waste time! Our writers will create an original "Red Bull Energy Drink" essay for you Create order

Corporate Social Responsibility Csr - 1746 Words

The issue of corporate social responsibility (CSR) has been bantered since the 1950s. Latest analyses by Secchi (2007) and Lee (2008) reported that the meaning of CSR has been changing in significance and practice. The traditional perspective of CSR was barely constrained to charity and afterward moved to the attention on business-society relations especially alluding to the commitment that a company or firm accommodated tackling social issues. In the early twentieth century, social execution was tied up with business execution. Thusly, business makes riches in the public eye and gives better expectations for everyday life. The present-day CSR (additionally called corporate obligation, corporate citizenship, dependable business and†¦show more content†¦These gatherings of speculations are picked in light of the fact that they are interdisciplinary in nature covering parts of monetary framework, the managerial parts of the organization and the beneficiaries. The paper then highlights the part of CSR in group improvement focused around a global viewpoint because of the heterogeneity of CSR in its understanding and practices in different nations of the world. The association of the article is as per the following: First, hypotheses of CSR are broke down with a specific end goal to take a gander at their attentions of importance, viewpoint, and methodologies. Second, the parts of CSR are highlighted particularly in group advancement on the grounds that the exceptionally rationale of CSR is towards seeing its effect in group socially, naturally and financially. Third, skills needed by CSR administra tors are talked about with a specific end goal to have a finer understanding of the pragmatic parts of CSR. At last, conclusions and suggestions for future examination are drawn. Feasible advancement alludes to getting noteworthy increases contrasted with obliged speculation, for agreeability with natural and social practices (Elkington, 1994). A comparative notion is given by Kai Hockerts who accepts that giving answers for social issues without trading off future eras is completely defended and all the more emphatically backed (Hockerts, 2003). A later

Themes Of Gender Roles And Gender A Streetcar Named Desire

Themes of gender roles and gender performativity are evident throughout Williams’ iconic play ‘A Streetcar Named Desire’. In this essay, I will be examining what affect this has on the text as well as employing Judith Butlers theories of performing and performativity. Williams’ presents us with a range of characters who vary in terms of their gender expression. As a homosexual man himself, he also uses the play as a way to express his personal feelings as homosexuality was a great taboo and generally unspoken of. Blanche exacerbates her femininity by the way she dresses since she wears red satin, silks, costume jewellery and so forth. As the play progresses, Blanche clings on to her sexuality as it is perhaps one of the few senses of†¦show more content†¦The name Blanches translates into ‘white’ in French and therefore the colour white may symbolise the innocence in Blanche. Furthermore, she is insecure about her appearance and age; â €˜I don’t think I’ve ever seen you in the light’ which is noticed by mitch as she attempts to manipulate people to allow herself to feel better since she is overly reliant on male attention. Felicia Hardison Londrà © implies how Blanche’s ‘first impulse is to turn to another man as a saviour’ which further highlights Blanche’s reliance on male figures due to her past history of her ex-husband Allan committing suicide. This contrasts Stanley’s lack of reliance and his self-sufficiency in comparison of Blanche, this further upholds his image of being the ‘macho man’. Blanche has a strong desire devotion to finding a man who she can depend on, however she is not interested in a typical masculine man. 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Theme Based Approach In A Freshman Education Essay Free Essays

In the last decennaries several attacks to learn English in EFL contexts have appeared and disappeared as research in this country has developed. Since the 1980s, when constructivism appeared â€Å" with its accent on societal interaction and the find, or building, of intending â€Å" ( Brown, 2007, p.12 ) , several methods have come up claiming to be the best to integrate the basic elements of this theory and to be the solution for English instructors to do all their pupils learn and have fun with the mark linguistic communication. We will write a custom essay sample on Theme Based Approach In A Freshman Education Essay or any similar topic only for you Order Now As Brown ( 2007 ) explains many of these methods are considered representatives of what is today known as the Communicative Language Approach, which is â€Å" an eclectic blend of the parts of old methods into the best of what a instructor can supply in reliable utilizations of the 2nd linguistic communication in a schoolroom † . ( Brown, 2007, p. 18 ) The intent of this paper is to analyse the advantages and disadvantages of using one of these ‘so called ‘ communicative attacks, the Theme-Based Approach, in the context of a first-year university class of English as a foreign Language. Though the writer of these paragraphs believes that there is no such thing as the ‘perfect method ‘ , and that it is a good instructor ‘s occupation to take the pedagogical techniques that best suit her scholars ‘ demands and her beliefs about linguistic communication instruction, she will merely measure the benefits and disabilities of utilizing the schemes proposed by this individual attack in her ain instruction context. Yang ( 2009 ) explains that the theme-based direction is normally considered within the theoretical account of content-based direction. ( p.162 ) As the name suggests, the course of study of this attack is organized around subjects or subjects which contextualize the elements of the mark linguistic communication that are presented to scholars. Many of these subjects can be derived from the capable affair contents that the pupils are larning in the different phases of their instruction. Shin ( 2007 ) states that â€Å" When learning English as a Foreign Language ( EFL ) at any degree, the schoolroom has to be a topographic point in which linguistic communication is non merely taught but besides used meaningfully † . ( p.2 ) Curtain and Dahlberg in their book Languages and Children: Making the Match ( 2010 ) assert that as â€Å" the instructor connects linguistic communication direction to bing subjects or creates language-specific subjects, the linguistic communication category is clearly an incorporate portion of the school twenty-four hours, and linguistic communications are perceived to be meaningful constituents of pupil acquisition † . ( p.1-2 ) Brinton ( cited in Shin, 2007 ) claims that a thematic course of study can supply â€Å" rich input for lessons that are either language-based ( i.e. , with a focal point on vocabulary, pronunciation, and grammar ) or skills-based ( i.e. , with a focal point on hearing, speech production, composing, or reading ) . † ( p.2 ) Gao ( 2011 ) describes the theme-based attack as trusting on Krashen ‘s linguistic communication acquisition theory which states that scholars have to be presented with sufficient comprehendible input. This input has to reflect his thought of one + 1, where ‘I ‘ is the scholars ‘ current linguistic communication competency and ‘+ 1 ‘ is the â€Å" input supposed to be the somewhat higher degree than pupils ‘ module † . ( p.34 ) The instructor would be responsible of supplying this input and of assisting pupils to transform this input into consumption. To make this, he or she has to choose the subject and the activities related that would outdo suit the involvements and demands of the pupils. Yang ( 2009 ) adds that when taking the subject and be aftering the activities, the â€Å" kids ‘s proficiency degree † should besides be considered. ( p.170 ) As in any communicative course of study, in the theme-based attack, the sch olar is the supporter of the procedure, so it is unthinkable to form a course of study without sing the scholars ‘ involvements and demands as a starting point. In the undermentioned paragraphs the learning context will be presented together with the different facets of the theme-based attack that are believed to be applicable to this context. Nowadays most schools are increasing the figure of hours of English in their course of studies. Hence they are necessitating instructors with a high bid in the four accomplishments of the linguistic communication. Most schools are integrating English in more than one capable affair. The Escuela de Educacion of Universidad de los Andes took this demand into consideration when be aftering the new course of study and included 5 semesters of mandatory English classs. The general aims of the English course of study are â€Å" to heighten the four linguistic communication accomplishments through reading, discoursing and working with a choice of texts that assistance in a better apprehension of human existences and learning † ( English II, 2012 ) . Students are divided in two proficiency degrees which allow the pupils to experience relaxed every bit good as demanded in a degree that fits their proficiency. Nunan ( cited in Yang 2009 ) claims that linguistic communication is best acquired when the scholars are organized in homogenous degrees of proficiency. The theme-based attack allows the instructors to accommodate the subjects, stuffs and activities to the pupils ‘ proficiency degree, which is consistent with the organisation of pupils in this context. Since the category described here is a freshmen lower-level English category, the pupils, who are to go simple instructors, are expected to bring forth short conversations on assorted subjects utilizing grammatically right, formal and informal linguistic communication, and a good bid of the English sound system. They have to show critical thought and cognition of the specific subject and related vocabulary. They besides have to be able to place the chief and secondary thoughts in a short text ( English II, 2012 ) . These aims refer to cognitive procedure every bit good as linguistic communication bid. The linguistic communication is an instrument to develop believing accomplishments. A Theme-based course of study seems really suited to let all these aims to be achieved. The English linguistic communication can be learnt utilizing the wide subject of Education, and within this, a myriad of subjects runing from simple degrees capable affairs, to larning and learning theories, or cultural cognition of the English speech production states. â€Å" When subjects are good chosen, pupils will be more occupied with the acquisition because they can see its intent and happen it interesting -and merriment † . ( Curtain A ; Dahlberg, 2010, p.2 ) In other words, this attack motivates pupils to larn linguistic communications. Gao ( 2011 ) mentions the experiment carried out in The Jiang University that supports this statement. Freeman A ; Freeman ( cited in Yang, 2009 ) confirm this thought when they express that pupils are more willing to take part in the category, seek harder, and remain concentrated, when the â€Å" content of the lesson is relevant and interesting † to them. â€Å" Their motive is more likely to increase † . ( p.162 ) In the instance of the context analyzed in this paper, around one tierce of the pupils take it really earnestly and understand the importance of larning English for their future calling ; one third are mean pupils, who want to larn, but do non make any excess work and, one tierce who take it merely as portion of the course of study. This is really pathetic if it is considered that intrinsic motive is most of import in the procedure of larning. The bulk of the category does non hold it in a desirable grade. The theme-based attack can be a major part to this issue. Another interesting possibility allowed by this attack is the usage of reliable stuffs. The instructor can choose reliable readings such as verse forms, rimes, short narratives, newspaper articles, academic documents, among others, that present the scholars with new vocabulary used in existent state of affairss in relation to the chosen subject. Apart from developing the accomplishment of reading, these readings can be the get downing point to pupils ‘ production in English. â€Å" Ideally, the sorts of activities instructors design for the stuffs should travel from comprehension activities to such production activities as doing presentations to the category, or composing studies, making a category anthology of narratives, or even printing a newspaper † . ( Strong, 1995 ) Hence, the four linguistic communication accomplishments can be promoted. Besides, vocabulary related to the selected subjects is more easy learned, as Khayef and Khoshnevis ( 2012 ) proved in their sur vey carried out in Iran. Subjects besides allow pupils to show critical thought and cognition of the specific subject and related vocabulary. Curtain and Dahlberg assert that activities in a theme- based attack can prosecute pupils â€Å" in complex thought and more sophisticated usage of linguistic communication † ( p. 4 ) Discussion around subjects of involvement to the scholars can take them to the development of complex thoughts that involve the usage of complex cognitive accomplishments, such as analysing, synthesising, contrasting, comparing and others. These accomplishments are desirable for our pupils, non merely for their ain benefit, but for their future pupils ‘ , excessively. Students in the context described know that there are high outlooks of them and that any aid required will be available. This makes them experience motivated to set their best attempt in utilizing the mark linguistic communication and take parting in the collaborative activities. â€Å" The pupils in a theme-based schoolroom carry through a diverseness of communicative undertakings in concerted groups in which they portion a common end working fruitfully † ( Gao, 2011, p.37 ) The disciplined environment that exists in this context would prefer this sort of work. Some of the techniques used in category are choral reading, grammar exercisings in a context, unwritten presentations of different subjects, cloze, duologues, contemplation, argument and treatment. The thought is to assist scholars use the linguistic communication more spontaneously. It is of import to see the different acquisition manners of the pupils as it is done in this class, and to take techniques that develop eloquence and truth every bit good. Most, if non all, of these techniques can be easy adopted in the theme-based attack, but most significantly, it facilitates the development of truth by incorporating the instruction of grammatical elements of the linguistic communication in a meaningful context. â€Å" Thematic direction avoids the usage of stray exercisings with grammatical constructions, practiced out of context † ( Curtain A ; Dahlberg, 2010, p.4 ) . This position is wholly consistent with the manner grammar is presented in the context dealt with in this pap er, although there is a hazard of non giving adequate consideration and deepness to the syntactic elements of the linguistic communication. As future instructors, these scholars may necessitate a more profound cognition of the constructions that configure the English linguistic communication, so that they are able to work out the possible uncertainties of their future pupils. Fluency besides plays an of import function in this attack for it promotes cases of unwritten communicating. Gao ( 2011 ) confirmed in his survey â€Å" that the pupils under the counsel of Theme-based Oral Approach ( TOA ) are more likely to better their unwritten English abilities and more enthusiastic and interested in unwritten English learningaˆÂ ¦ † . ( p.37 ) Talking about subjects and subjects of common involvement, such as the 1s related to the pupils professional field or to the Anglo speech production civilization, facilitates the interaction and dialogue of significance that are described as portion of the ends of the class and that underlie the sort of activities that the Theme-based attack advocators. It is of import to retrieve that these scholars are future instructors, so the context is different from the typical linguistic communication class. They are supposed to be theoretical accounts to other pupils in the hereafter, either in the usage of the mark linguistic communication as in her attitudes. This implies an excess variable playing in this 2nd linguistic communication larning environment that can besides be assumed by this attack. The instructor is responsible of choosing the subjects and accommodating them to the different degrees of proficiency and believing accomplishments of his or her pupils. Students in this class may accommodate all the activities they are larning English with to the contexts in which they will be learning in the hereafter. Even though a theme-based course of study reestablishes the importance of the function of instructors in the acquisition procedure, it gives them a great duty in the success or failure of this procedure, every bit good. Yang ( 2 009 ) asserts that â€Å" theme-based instruction as an attack will non automatically do scholars go more interested in larning English, unless instructors are able to utilize interesting activities and suited stuffs † . Choosing the right subjects, stuffs, activities and forming the pupils ‘ work in the right manner is what boosts larning. This can besides be said about most attacks. Possibly one of the chief factors for any methodological analysis to be fruitful is the manner in which the instructor uses it in a specific context. The theme-based attack requires that the instructor put a considerable sum of clip in be aftering the lesson. Teachers can easy experience overwhelmed with the force per unit area of finding the ends, choosing the subject, making the activities and stuffs, measuring the results and all the other characteristics involved in lesson planning. All this planning can be really time-consuming, being clip one of the most cherished and elusive hoarded wealths in a instructor ‘s life. All in all, I believe that the advantages for utilizing the theme-based attack in the context described exceed by far the disadvantages. This methodological analysis can assist instructors actuate pupils to larn English as a foreign linguistic communication, advancing its usage in meaningful state of affairss that encourage pupils to develop the four accomplishments, hearing, reading, composing and speech production, every bit good as of import thought accomplishments. The costs or disadvantages affect chiefly the instructor who is the 1 responsible for be aftering the lesson. I believe that the clip invested in making so exhaustively will pay back with high involvements. The confirmation of pupils ‘ acquisition is the best wages any instructor can hold. As for the grammar cognition issue mentioned as of import in this context, I think that instructors can fall back to other sorts of activities to supply excess chances to exert this component, even if it does n’t suit ab solutely good in the theme- based attack. Ana Maria Reyes How to cite Theme Based Approach In A Freshman Education Essay, Essay examples

Professional Practice and Ethic Of Telstra †MyAssignmenthelp.com

Question: Discuss about the Professional Practice and Ethic Of Telstra. Answer: Introduction This report has been prepared on the topic Professional Practice and Ethics in which discussion will be done regarding the ethical implications faced by Telstra. Telstra has moved from a conservative engineering based company to a fast-paced digital company. Discussion will be made regarding the decision support systems or business analytics used by Telstra and use of the analysis tools for the purpose of gaining a competitive advantage over the others in the industry. A framework for the analysis of the ethical issues, the impact of the ethical issues and options for dealing with the ethical issues will be discussed in this report so as to analyze the ethical implications of the company. This framework will discuss different aspects related to the ethical implications. An ethical theory will be applied so as to assess the ethical consequences. Recommendations will be provided with a motive to suggest strategies for coping with the ethical issues faced by Telstra. Background Telstra is a Telecom Australia based public company which is operating in the Australian Market. Telstra was founded in the year 1975 and its headquarter is located in Melbourne, Australia. It is offering fixed line and mobile telephony, internet and data services, network services and Pay TV. According to the data collected in the year 2015, Telstra has an employee base of 36,165 employees. Telstra is one of the largest telecommunications company in Australia. Previously, Telstra was operating as a conservative engineering based company and it has moved from a conservative engineering based company to a fast-paced digital company. Telecommunication industry has played a major role to make changes in the business and create a sustainable growth in Australia (Telstra, 2018). Values and purpose of Telstra are to care, collaborate, trust, simplicity and courage. For the purpose of enhancing the satisfaction level of the customers and enhancing the customer base of the company, Telstra has adopted effective strategies acting as its pillars. These strategies include delivering a quality experience to the customers, driving values and growth from the core and building growth. The key strategic enablers of Telstra are networks for the future, digitalization and culture and capabilities. The vision of Telstra is to be world class Technology Company which enhances the connectivity among the people (Telstra, 2018). Framework for analysis Doing the ethic Whats going on?: Telstra has adopted an ethical behaviour framework so as to guide the decision making process and behaviour of the employees. These key integrity policies include anti-bribery and anti-corruption, conflicts of interest and outside activities, gifts, prizes and hospitality and fraud and criminal conduct. Employees of Telstra are expected to behave as per the standards set for their behavior. Values of Telstra are to show care, better together, trusting each other, finding the courage and making the complex tasks simple (Market Culture, 2010). Telstra make the employees follow the prcised standards of business and personal ethics by taking initiatives such as promotion of the ethical behaviour in the environment of the organization. Face-to-face ethical behaviour training is provided to the 1700 employees for promoting ethical behaviour. For ensuring the safety of the customers, Telstra is promoting transparency in the operations of the organization. The governance fra mework of Telstra is based on few key elements and these key elements are health and safety, discrimination and bullying, privacy, diversity, anti-bribery, conflicts of interest, whistleblowing, securities trading market disclosure, corruption, sustainability and social media (Coleman, 2017). What are the facts?: Telstra has been positioned as the leading provider of cyber security systems and services so as managing the data of the customers safely and securely. Market strength of the company has increased in the past few years. Telstra has reduced the excess data charges and introduced international travel passes. Stakeholders of Telstra have gained from investing in Telstra. There has been a rise in the share price of Telstra by 98 % in the last five years (Somasundaram, 2017). Telstra has played the role of a leader in the exciting new areas of growth. A large number of sports and teams are being sponsored by Telstra along with the endorsement of the arts through the groups. Privatization of Telstra took place in the year 1997. The focus of Telstra is on considering the safety of the different stakeholders of the company. Audit and risk committee has been set by Telstra so as to ensure that ethical behaviour is adopted in the environment of the company. Ethical behavi our policies have been formulated with a motive to conduct the operations in an ethical manner (Telstra, 2016). What are the issues?: While shifting the nature of the business, various issues have been faced by Telstra. These issues have the potential to create an impact on the existence of the business. Telstra has faced various ethical issues while moving from conservative engineering based company to a fast-paced digital. These ethical issues include misleading NBN speed, accused of tracking the next G internet use, legal claim faced due to the suicide of the employee, impact of fire which took place in Telstra, material sustainability issues, bugs in the software affecting the interest of the users, lack of transparency which promotes chances of frauds in the company, corruption and lack of control on the ethical practices in the environment of the business (Smolaks, 2017). All these issues have adversely affected the interest of the different stakeholders as well as of the company. These ethical issues have affected the performance and sales of the company. Another issue faced by Telstra due to the ethical issues is mobile revenue. These ethical issues have resulted in fall in the revenue from the mobile business of Telstra (Market Culture, 2010). Who is affected?: impact of these ethical issues faced by Telstra has been seen on the different stakeholders of Telstra. These stakeholders include employees, investors, customers or users of the services, society, managers and owners. The fire which took place in the Telstra exchange has resulted in disrupting more than 30 % of the overall Telstra traffic. This disruption in the overall Telstra traffic has resulted in a delay in the flights and train journeys. Power equipment of Telstra got damaged due to the fire which took place in the exchange (Kotterman, 2015). Impact of this fire was on users and employees of the Telstra. Lack of transparency has affected the satisfaction level of the employees and customers of Telstra. Impact of these ethical issues has affected the interest of the investors of Telstra. Telstra has been accused of tracking the use of Next G internet by the users. Websites visited by the users were tracked by a server in the US which has affected the satisfact ion level of the users of the next G internet in Australia. Privacy concerns were raised by the users on which Telstra stated that the data was being collected and sent overseas so as to develop the new product. This new product will permit the parents to let the children access the websites (McArthur, 2015). What are the ethical issues and implications?: Telstra has faced few ethical issues which have affected the interest of different stakeholders as well as performance and sales of Telstra. Impact of these ethical issues can be seen on the satisfaction level of the users, employees, managers, investors and government. Privacy concerns were raised by the users of next G internet as the websites accessed by these users were being tracked. This privacy issue has affected the confidentiality of the users and decreased the trust among the users of Next G internet (Taylor, 2011). Fire in the Telstra exchange has affected the traffic and resulted in a delay in the flights and train journeys. Lack of control has increased the chances of fraud in the company which has affected the performance of the company. Another issue is lack of transparency which has resulted in an impact on the employee base and users. Software bug was another ethical issue which has knocked out the 10 % of the consumers offline of Telstra. Although that bug was fixed overnight still 15000 people were not able to connect to the network in that week. It was identified that during the fire in the exchange, text messages sent during that period delivered to the incorrect recipients who have affected the privacy of the users (Simpson, 2014). What can be done about it? for overcoming these ethical issues, Telstra has to adopt effective strategies or options. For effectively moving the business from a conservative engineering based company to a fast-paced digital company, Telstra need to take initiatives. For coping with these ethical issues, initiatives have been taken by Telstra. For dealing with the software bug, Telstra resolved the issue overnight. Impact of this software bug has been seen on almost 10 % of the internet customers (around 370,000 people) of Telstra (Telstra, 2012). For coping with the fire incident, SMS platform was closed by Telstra for a short period so as to ensure that the messages are not getting delivered to the wrong address. The reputation of Telstra got affected due to the tracking next G internet. For coping with this ethical issue, Telstra has stopped the collection of website address and data. Another effective approach has been considered by Telstra which is the approach to sustainability. The sustainability approach of Telstra includes a review of the current and potential sustainability issues, identification of the concern of the stakeholders, collecting feedbacks and presentation of the findings and reporting of the issues to the Sustainability Council of Telstra (Telstra, 2015). What are the options? Different options are available to Telstra for coping with the ethical issues faced by it. These options include the formation of a committee for keeping a check on the unethical practices, promoting whistleblowing, promoting transparency, keeping the customers informed, compliance training and promoting ethical behaviour. Check on the unethical practices will ensure that the employees and organization are performing in an ethical manner without creating any harm to the interest of different stakeholders. Whistleblowing approach can be promoted so as to develop loyalty among the employees (Ockenden, 2012). This can be done by motivating the employees for disclosing the unethical practices taking place in the business environment. Transparency can be promoted so as to make the operations of the organization clear to the different stakeholders who have a substantial interest in the operations of the business. Compliance training can be provided to the employees so as to ensure that they are complying with the ethical practices adopted by Telstra. The focus of Telstra is on conducting the operations in an ethical manner. Ethical behaviour is a key aspect and Telstra is promoting ethical behaviour and different policies (AEST, 2017). Which option is best-and why? Numerous options are available which can be analyzed by Telstra for dealing with the unethical practices and promoting ethical behaviour. These options include whistleblowing, ethical behaviour, compliance training and a committee. These alternatives can be selected by Telstra so as to overcome the ethical issues faced by the company. Whistleblowing will motivate the employees for identifying the unethical practices and reporting the unethical practices taking place in the company. We can uplift the ethical behaviour of the employee in a company by boosting their morale and ensuring their right behaviour (McDonald, 2013). Compliance training will guide the employees in taking the right decision and performing the operations of the organization in an ethical manner. The training program is considered as an integral part which helps in making the employees aware of the legal, regulatory and compliance responsibilities. A committee can be set up which will ensure that the operations of the organization are being performed as per the ethical principles adopted by the organization (Carter, 2016). Assessment of ethical consequences (use any ethical theory) For the assessment of the ethical consequences for Telstra, Utilitarianism ethical theory has been selected. Utilitarianism ethical theory can be defined as the consequentialism form of the ethical theory which focuses on performing the action or act in such a manner that the action results in producing the greatest good for the highest possible number of people. This theory is concerned with the morality of the outcome of the action or operation undertaken. The focus of this theory is on providing benefit to the maximum number of people by performing the action in a moral manner. This theory is based on the ability of the individual in making predictions regarding the consequences of the actions. This ethical theory ensures that the actions are performed in a fair manner by valuing justice. According to this theory, ethics is doing the greatest good for the greatest possible number of people from the actions performed (Mandle, 2013). Telstra is facing different ethical issues due to the shift in the nature of the business. These ethical issues include misleading speed of NBN, legal claim faced by Telstra due to the suicide committed by the employee, impact of fire which took place in Telstra exchange, blame of tracking the next G internet use, material sustainability issues, software bugs adversely affected the interest of the users, lack of transparency promoting frauds chances, corruption and lack of control on the ethical practices (McGee, 2010). All these issues are unethical and have affected different stakeholders of Telstra. These stakeholders have interest in the operations of the organization. Tracking of the internet use has resulted in affecting the privacy of the customers using Next G internet. Utilitarianism ethical theory helps in analyzing this issue in a better manner which helps in maintaining the trust and loyalty among the customers by focusing on their privacy (Sandler, 2010). According to Utilitarianism ethical theory, Telstra needs to keep a check on the outcome of the actions so as to operate in an ethical manner. Different issues are being faced by Telstra and Utilitarianism ethical theory can help Telstra in overcoming the ethical issues. Utilitarianism ethical theory will help Telstra in focusing on the outcomes of the actions of Telstra. Suicide committed by the employee has resulted in dissatisfaction among the employees of the organization. For overcoming this issue and to prevent reoccurrence of the suicide, there is a need to analyze the issues faced by the employees. This approach will help in enhancing the satisfaction level among the employees. Due to the fire in Telstra exchange, quality of the services got affected. For providing quality services to the customers during the period of fire, services can be provided from alternative locations (Tuan Shaw, 2016). Lack of transparency in the organization increases the chances of fraud in Telstra. Utilitarianism ethical theory can be used for analyzing the outcome of implementing transparency policy in the workplace of Telstra. Cases of fraud can be reduced by promoting transparency in Telstra. Ethical practices need to be promoted in the organization and the consequences of promotion of ethical practices can be analyzed with the use of Utilitarianism ethical theory. Software bugs can be managed by regularly keeping a check on the software of the organization (Lewin, 2014). Recommendations Telstra is facing ethical issues which have affected the performance of the organization; there is a need to analyze strategies which can be used for the purpose of dealing with the ethical issues. There are numerous strategies or approaches available which can be used by Telstra for the purpose of coping with ethical issues faced. These approaches are discussed below: Providing support to the process of analysis of the business opportunity in an ethical manner: Telstra needs to analyze the business opportunities in an ethical manner so as to ensure that the operations of the business are not affecting the interest of stakeholders. Business opportunities need to be selected in an ethical manner (Moore Gino, 2013). IT security governance: IT security governance will help Telstra in overcoming the ethical issues related to the privacy and confidentiality of the data. IT security governance will help Telstra in keeping a check on security-related ethical issues. Compliance training: this training will help in developing the knowledge and skills of the employees. Employees of Telstra will be able to develop ethical behaviour which will guide their efforts in the right manner (Kouchaki Smith, 2014). Ethical committee: a committee needs to be set up which will help in forming an authority which will ensure that the operations of Telstra are conducted in an ethical manner without affecting others. This committee will promote an ethical code of conduct and ensures ethical principles are being followed by the employees and organization. Promoting ethical behaviour: ethical behaviour needs to be promoted among the employees with a motive to reduce the chances of frauds taking place due to unethical practices (Eldred, 2012). Conclusion Thus, from the above discussion, it can be stated that ethics play a vital role in shaping the performance of the business and fulfilling the responsibility towards the different stakeholders. This report has helped in increasing the knowledge of the concept of ethics and its role in an organization. This report has also discussed the different ethical issues which have been faced by Telstra. Impact of these ethical issues on the different stakeholders of Telstra has been discussed in this report. Recommendations have been provided in this report which will help Telstra in coping with the ethical dilemmas in a better manner and promoting ethical behaviour in the culture of the organization. References AEST, 2017, The ACCC threatens to take Telstra and other ISPs to court over misleading NBN speeds, The Conversation. Carter, L, 2016, Telstra outage: Executive apologises, says software bug caused latest problem, ABC News, viewed on 17th February 2018. Available at: https://www.abc.net.au/news/2016-05-27/telstra-executive-apologises-for-latest-network-outage/7453546 Coleman, D., 2017, Ethical approach at Telstra, viewed on 17th February 2018. Available at: https://ethicalboardroom.com/ethical-approach-at-telstra/ Eldred, T, 2012, Prescriptions for ethical blindness: Improving advocacy for indigent defendants in criminal cases, Rutgers Law Journal, 65(1), 333394. Kotterman, H., 2015, Ten things you probably dont know about Telstra international, Telstra Exchange, viewed on 17th February 2018. Available at: https://exchange.telstra.com.au/ten-things-probably-dont-know-telstra-international/ Kouchaki, M. and Smith, I., 2014, The morning morality effect: The influence of time of day on unethical behavior, Psychological Science, 25(1), 95102. Lewin, D., 2014, Whats the use of ethical philosophy? The role of ethical theory in special educational needs, European Journal of Special Needs Education, pp.112. Mandle, J., 2013, The Place of Rawls in Political and Ethical Theory,Metaphilosophy, 44(1-2), pp.3741. Market Culture, 2010, Telstra Case Study, Market Culture. McArthur, T, 2015, 5 things you need to know about Telstra Corporation Ltd. The Motley Fool, viewed on 17th February 2018. Available at: https://www.fool.com.au/2015/04/27/5-things-you-need-to-know-about-telstra-corporation-ltd/ McDonald, S., 2013, Telstra to face challenges in broadening its business: analyst, Computer world, viewed on 17th February 2018. Available at: https://www.computerworld.com.au/article/523301/telstra_face_challenges_broadening_its_business_analyst/ McGee, R., 2010, Analyzing Insider Trading from the Perspectives of Utilitarian Ethics and Rights Theory,Journal of Business Ethics, 91(1), pp.6582. Moore, C. and Gino, F., 2013, Ethically adrift: How others pull our moral compass from true north, and how we can fix it, Research in Organizational Behavior, 33, 5377. Ockenden, W., 2012, Telstra accused of tracking Next G internet use, ABC News, viewed on 17th February 2018. Available at: https://www.abc.net.au/news/2012-06-27/telstra-accused-of-tracking-internet-use/4094692 Sandler, R, 2010, Ethical Theory and the Problem of Inconsequentialism: Why Environmental Ethicists Should be Virtue-Oriented Ethicists, Journal of Agricultural and Environmental Ethics, 23(1), pp.167183. Simpson, C., 2014, Telstra Still Makes $700m From ISDN, And 9 Other Surprising Facts, Gizmodo, , viewed on 17th February 2018. Available at: https://www.gizmodo.com.au/2014/08/telstra-still-makes-700m-from-isdn-and-9-other-surprising-facts/ Smolaks, M., 2017, Telstra suffers major outage due to exchange fire, DCD, viewed on 17th February 2018. Available at: https://www.datacenterdynamics.com/content-tracks/design-build/telstra-suffers-major-outage-due-to-exchange-fire/97754.fullarticle Somasundaram, N., 2017, Telstra's growth challenges explained, in 3 charts, Business Insider Austrlia, viewed on 17th February 2018. 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Rhetorical Analysis of the Declaration of Independence free essay sample

The Declaration of Independence is considered by many to be the finest piece of political prose ever written. It can be seen as a document in five parts: the introduction, the preamble, the denunciation of George Ill, the denunciation of the British people, and the conclusion. We are going to closely examine the first three as a way to understand how Jeffersons rhetorical strategies serves the political aims of the young colonies. The introduction consists of the first paragraph, which is a single long sentence periodic sentence for those who will do well in May). Read the first paragraph and come up with two reasons why Jefferson would frame the introduction in the way he did. Reason I Seen within its original context, however, it is a model of subtlety, nuance, and implication that works on several levels of meaning and allusion to orient readers toward a favorable view of America and to prepare them for the rest of the Declaration. We will write a custom essay sample on Rhetorical Analysis of the Declaration of Independence or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Textual Support From its opening phrase, which sets the American Revolution within he whole course of human events, to its assertion that the Laws of Nature and of Natures God entitle America to a separate and equal station among the powers of the earth, to its quest for sanction from the opinions of mankind, the introduction elevates the quarrel with England from a petty political dispute to a major event in the grand sweep of history. It dignifies the Revolution as a contest of principle and implies that the American cause has a special claim to moral legitimacyall without mentioning England or America by name.

Using a Sample of Essay For Undergraduate Admission

Using a Sample of Essay For Undergraduate AdmissionIf you are applying for admission to an undergraduate program, one thing that you will want to consider is a sample of essay for undergraduate admission. Since you will be applying for admission to the program that you are considering, it would be a great idea to prepare your own application by reading through samples of essay that other applicants have submitted to the colleges that they are seeking admission to.Although it may seem like you would be wasting your time by doing this, it is actually an extremely good way to make sure that you do not have to look over a lot of letters and feel overwhelmed by a college admissions department that is filled with hundreds of other students. You can save yourself a lot of time by doing a sample of essay for undergraduate admission.By reading through samples of essays that have been submitted by other students, you will be able to compare them with yours. If you are the kind of person who is extremely self-critical and who finds it hard to be honest in most situations, then you will be even more comfortable using this approach.In addition to being honest, you will also be able to see what kind of interesting things your own writing can have. This can give you a better idea of how your personality traits can contribute to your writing. This is an important part of the admissions process and if you are not prepared to use this approach, you could be missing out on some of the most important parts of the process.You will need to write several essays before you are going to be accepted to any college. For this reason, you may have to write several samples of essay. Some people may consider this an inconvenience, but it actually allows you to better understand what admissions is all about and how you can make a positive impression on other college admissions officers.In addition to this, if you are going to send in multiple essays, you will also be able to check them out. Y ou will be able to see if there are mistakes or grammar errors that are bugging you at the moment. If there are mistakes that you can point out in your letter, you can be sure that your letters will be more honest.These are just a few reasons why you should consider using a sample of essay for undergraduate admission. There are many other advantages that come from this approach, but you should consider your own situation as well.